Blog | eCommerce SEO, PPC & Marketing News & Opinion | LION Digital

Our Blog

LION’ eCommerce ROAR – April 2026

  • 🏎️ ProSpeed Racing: A custom eCommerce solution that delivered a 7-figure month in month one - 34% revenue increase, 9% conversion lift, and 25x ROI. Read the full case study.
  • 🔎 Complimentary eCommerce Opportunity Analysis: Your store is losing revenue somewhere. Clawbot, our AI agent, will find it - for free. Claim your complimentary audit today.
  • ⚙️ DEV Services: Unlike a standalone dev agency, our developers work in close collaboration with our SEO, SEM, Email and CRO specialists - so every build is informed by performance, conversion and growth from day one.
  • 💡 Preezie: Your AI strategy should show up in your revenue report. Our partners at Preezie have just published a report worth reading.
  • 🌟Client Review: What started as a Klaviyo rebuild in August last year has grown into a four-service full-funnel partnership - with Meta Ads just launching as their newest channel. We're proud to be part of what's next for one of Australia's most iconic wine brands.
  • 🩷Mother’s Day Gift Guide: Celebrate the mums, grandmothers and mother figures in your life with thoughtful gift ideas from our clients, including fashion, wine, home comforts and wellness.
  • 🌿 Earth Month - Australian Wildlife Conservancy: This April, we're supporting the people protecting Australia's unique wildlife.

Read this article

How to Migrate Your Store to Shopify: A Complete Shopify Migration Checklist

In the rapidly changing world of eCommerce, maintaining a competitive edge is vital for achieving success. We explore the complexities of transitioning to Shopify and why partnering with LION Digital is a smart move for your business.

Read this article

LION’ eCommerce ROAR – August 2023

We’ve covered a lot of topics in this latest edition. Be sure to read up on one of our core product offerings: Klaviyo Professional Services; Dive into the success stories crafted by our skilled team of Klaviyo and SEM specialists, which played a pivotal role in driving our clients to extraordinary accomplishments.
In this instalment, we're also delighted to present another captivating episode of our eCommerce Essential series, alongside another episode of our insightful SEO & DEV series.

Read this article

Which SEO Tools And Tests Should Every Developer Know?

In this episode of SEO & DEVs, Martin Splitt, and Crystal Carter, discuss how developers and SEO teams can work together to build great websites that can easily be found and meet their customer’s expectations using tools such as Screaming Frog, Google Search Console, and SEO Pro Extension.

Read this article

WHY IS BRANDING CREATIVE VITAL FOR ECOMMERCE BUSINESS?

LION Digital has strategically partnered with a leading creative agency in Australia. The Reactor provides world-class brand strategy and design, market positioning, creative campaigns and premium content for Brands across a range of industries.

Read this article

How to SEO Optimise Your eCommerce Website (8 Tips)

Discover the key strategies to propel your eCommerce website to the top of search results and drive more sales. In this comprehensive article, Alan Kent, a seasoned developer advocate at Google, shares invaluable insights to optimise your site's visibility and performance - from mastering technical foundations and enriching content breadth to optimising product variants and enhancing page speed, you'll find actionable tips tailored to the eCommerce landscape. Learn how to navigate the challenges of SEO, harness the power of user-focused design, and leverage Google tools for a successful online presence. Whether you're a newcomer or seasoned marketer, this guide will equip you with the knowledge to stand out in the competitive eCommerce arena and create a lasting impact on your target audience.

Read this article

LION’ eCommerce ROAR – July 2023

In this edition we'll explore LION' latest product offering: Google Analytics 4 Setup Service; Gain insights into how our team of SEO and paid channels experts contributed to driving the remarkable success of our clients; and how customer reviews are essential for the success of your eCommerce business.

Read this article

Why Should You Want a SEO-Dev Liaison?

In this episode of SEO & DEVs, Martin and Ruth explore the importance of collaboration between SEO (Search Engine Optimisation) experts and developers especially the lack of interaction between SEO and development teams, leading to missed opportunities for improving website performance and user experience. This conversation highlights the need for increased collaboration and communication between SEO and development teams to achieve better website performance and user-centric experiences.

Read this article

A Comprehensive Comparison: Klaviyo vs. Other Platforms

In this article, we will compare Klaviyo, a leading email marketing platform, with other email marketing services. We will highlight the benefits, pros and cons, and provide an overview of the platform for eCommerce businesses.

Read this article

SEO for Voice Search in eCommerce: How to Adapt Your Strategy

Voice search is shifting how people discover and purchase products online — and eCommerce businesses must adapt their SEO strategies accordingly. This article will explore the emerging world of voice search and how to leverage this channel to create better customer experiences while generating more sales for your eCommerce store.

Read this article