/* ─────────────────────────────────────────────────────────
   Performance Max — /products/performance-max/
   Yellow accent (legacy .yellow-color = #FFC000).
   ───────────────────────────────────────────────────────── */

/* Per-product accent — scopes site-wide via body class */
body.ld-tpl-performance-max { --red: #FFC000; }

/* Yellow accent isn't readable with white text — flip to black */
body.ld-tpl-performance-max .pmax-btn--primary,
body.ld-tpl-performance-max .pmax-pricing-cta--primary,
body.ld-tpl-performance-max .ld-contact-form .hs-button,
body.ld-tpl-performance-max .ld-contact-form input[type="submit"] {
  color: var(--black) !important;
}
body.ld-tpl-performance-max .pmax-btn--primary:hover,
body.ld-tpl-performance-max .pmax-pricing-cta--primary:hover,
body.ld-tpl-performance-max .ld-contact-form .hs-button:hover,
body.ld-tpl-performance-max .ld-contact-form input[type="submit"]:hover {
  color: var(--white) !important;
}

.pmax-eyebrow { font-size: 12px; font-weight: 700; letter-spacing: 0.22em; text-transform: uppercase; color: var(--red); margin: 0 0 14px; }
.pmax-h2 { font-size: clamp(2rem, 3.6vw, 3rem); font-weight: 900; letter-spacing: -0.015em; line-height: 1.1; margin: 0 0 14px; color: var(--black); text-transform: uppercase; }
.pmax-h2 em { font-style: normal; color: var(--red); font-weight: 900; }
.pmax-h2--center { text-align: center; }
.pmax-section-inner { max-width: 1200px; margin: 0 auto; }
.pmax-section-head { margin-bottom: 40px; max-width: 820px; }
.pmax-section-head.pmax-section-head--center,
.pmax-section-head:has(.pmax-h2--center) { margin-left: auto; margin-right: auto; text-align: center; }
.pmax-section-sub { font-size: 17px; line-height: 1.65; color: var(--muted); margin: 0; }

/* Buttons */
.pmax-btn { display: inline-flex; align-items: center; gap: 10px; padding: 17px 28px; font-size: 12px; font-weight: 800; letter-spacing: 0.18em; text-transform: uppercase; text-decoration: none; border-radius: 8px; transition: background 0.22s, color 0.22s, transform 0.22s, border-color 0.22s; }
.pmax-btn svg { width: 14px; height: 14px; transition: transform 0.22s; }
.pmax-btn:hover svg:last-child { transform: translateX(4px); }
.pmax-btn--primary { background: var(--red); color: var(--white); box-shadow: 0 12px 28px color-mix(in srgb, var(--red) 32%, transparent); }
.pmax-btn--primary:hover { background: var(--black); transform: translateY(-2px); }
.pmax-btn--ghost { background: transparent; color: inherit; border: 2px solid currentColor; }

/* ── HERO ──────────────────────────────────────────── */
.pmax-hero { position: relative; padding: 96px 48px; background: radial-gradient(circle at 88% 10%, color-mix(in srgb, var(--red) 22%, transparent) 0%, transparent 45%), radial-gradient(circle at 0% 100%, color-mix(in srgb, var(--red) 10%, transparent) 0%, transparent 50%), var(--black); color: var(--white); overflow: hidden; }
.pmax-hero::before { content: ""; position: absolute; inset: 0; background-image: linear-gradient(rgba(255,255,255,0.03) 1px, transparent 1px), linear-gradient(90deg, rgba(255,255,255,0.03) 1px, transparent 1px); background-size: 64px 64px; pointer-events: none; mask-image: linear-gradient(180deg, rgba(0,0,0,0.5) 0%, transparent 80%); -webkit-mask-image: linear-gradient(180deg, rgba(0,0,0,0.5) 0%, transparent 80%); }
.pmax-hero-watermark { position: absolute; bottom: -36px; right: -24px; font-size: clamp(8rem, 22vw, 18rem); font-weight: 900; letter-spacing: -0.05em; color: rgba(255,255,255,0.04); pointer-events: none; white-space: nowrap; line-height: 1; }
.pmax-hero-inner { position: relative; z-index: 1; max-width: 1200px; margin: 0 auto; display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, 1fr); gap: 64px; align-items: center; }
.pmax-hero-text { min-width: 0; }
.pmax-hero-h1 { font-size: clamp(2.4rem, 5vw, 3.8rem); font-weight: 900; letter-spacing: -0.025em; line-height: 1.05; margin: 0 0 22px; color: var(--white); text-transform: uppercase; }
.pmax-hero-h1 em { font-style: normal; color: var(--red); font-weight: 900; }
.pmax-hero-sub { font-size: 18px; line-height: 1.6; color: rgba(255,255,255,0.78); margin: 0 0 30px; max-width: 580px; }
.pmax-hero-actions { display: inline-flex; gap: 14px; flex-wrap: wrap; margin-bottom: 22px; }
.pmax-hero .pmax-btn--ghost { color: var(--white); border-color: rgba(255,255,255,0.4); }
.pmax-hero .pmax-btn--ghost:hover { background: var(--white); color: var(--black); border-color: var(--white); }
.pmax-hero-chat { font-size: 13.5px; color: rgba(255,255,255,0.6); margin: 0; }
.pmax-hero-chat a { color: var(--red); text-decoration: underline; text-underline-offset: 3px; font-weight: 600; }
.pmax-hero-chat a:hover { color: var(--white); }
.pmax-hero-media { display: flex; justify-content: center; min-width: 0; }
.pmax-hero-thumb { width: 100%; max-width: 480px; height: auto; display: block; border-radius: 14px; box-shadow: 0 28px 70px rgba(0,0,0,0.45); }

/* ── WHAT DOES THIS INCLUDE ────────────────────────── */
.pmax-includes { padding: 96px 48px; background: var(--white); }
.pmax-include-list { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 14px 24px; max-width: 1200px; }
.pmax-include-list li {
  display: grid;
  grid-template-columns: 56px 1fr;
  align-items: center;
  gap: 16px;
  padding: 20px 24px;
  background: var(--bg);
  border: 1px solid var(--rule);
  border-radius: 12px;
  transition: background 0.22s, border-color 0.22s, transform 0.22s;
}
.pmax-include-list li:hover {
  background: var(--white);
  border-color: color-mix(in srgb, var(--red) 35%, transparent);
  transform: translateX(3px);
}
.pmax-include-num {
  font-size: 18px;
  font-weight: 800;
  letter-spacing: 0.04em;
  color: var(--red);
  font-variant-numeric: tabular-nums;
  line-height: 1;
  padding-right: 16px;
  border-right: 1px solid var(--rule);
}
.pmax-include-list li:hover .pmax-include-num { border-right-color: color-mix(in srgb, var(--red) 35%, transparent); }
.pmax-include-text { font-size: 15px; font-weight: 600; line-height: 1.5; color: var(--black); }

/* ── PRICING TIERS ─────────────────────────────────── */
.pmax-pricing { padding: 96px 48px; background: var(--bg); border-top: 1px solid var(--rule); }
.pmax-pricing-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 20px; max-width: 1200px; margin: 40px auto 0; }

.pmax-pricing-card { position: relative; display: flex; flex-direction: column; padding: 32px 28px 28px; background: var(--white); border: 1px solid var(--rule); border-radius: 14px; transition: transform 0.22s, border-color 0.22s, box-shadow 0.22s; }
.pmax-pricing-card:hover { transform: translateY(-4px); border-color: color-mix(in srgb, var(--red) 30%, transparent); box-shadow: 0 20px 48px rgba(0,0,0,0.06); }
.pmax-pricing-card--featured { background: linear-gradient(155deg, #0F0F0F, #1A1A1A); color: var(--white); border-color: var(--red); box-shadow: 0 30px 60px color-mix(in srgb, var(--red) 18%, transparent); }
.pmax-pricing-card--featured:hover { transform: translateY(-6px); }
.pmax-pricing-card--enquiry { background: color-mix(in srgb, var(--red) 6%, var(--white)); border-color: color-mix(in srgb, var(--red) 22%, transparent); }
.pmax-pricing-badge { position: absolute; top: -12px; left: 50%; transform: translateX(-50%); padding: 5px 14px; background: var(--red); color: var(--black); font-size: 10px; font-weight: 800; letter-spacing: 0.2em; text-transform: uppercase; border-radius: 999px; white-space: nowrap; box-shadow: 0 6px 14px color-mix(in srgb, var(--red) 32%, transparent); }
.pmax-pricing-tag { font-size: 10.5px; font-weight: 800; letter-spacing: 0.2em; text-transform: uppercase; color: var(--muted); margin: 0 0 8px; }
.pmax-pricing-card--featured .pmax-pricing-tag { color: var(--white); }
.pmax-pricing-tier { font-size: 22px; font-weight: 900; letter-spacing: -0.01em; margin: 0 0 16px; color: var(--black); }
.pmax-pricing-card--featured .pmax-pricing-tier { color: var(--white); }
.pmax-pricing-price { display: flex; flex-direction: column; align-items: flex-start; gap: 6px; padding: 16px 0; border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); margin-bottom: 22px; }
.pmax-pricing-card--featured .pmax-pricing-price { border-color: rgba(255,255,255,0.1); }
.pmax-pricing-amount { font-size: 30px; font-weight: 900; letter-spacing: -0.03em; color: var(--red); line-height: 1; font-variant-numeric: tabular-nums; white-space: nowrap; }
.pmax-pricing-amount-text { font-size: 22px; font-weight: 900; color: var(--red); letter-spacing: -0.02em; line-height: 1; white-space: nowrap; }
.pmax-pricing-card--enquiry .pmax-pricing-amount-text { font-size: 18px; }
.pmax-pricing-unit { font-size: 11px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); white-space: nowrap; flex-shrink: 0; }
.pmax-pricing-card--featured .pmax-pricing-unit { color: var(--white); }

.pmax-pricing-cta { display: flex; align-items: center; justify-content: center; gap: 8px; width: 100%; padding: 14px 16px; font-size: 11.5px; font-weight: 800; letter-spacing: 0.16em; text-transform: uppercase; text-decoration: none; border-radius: 8px; margin-top: auto; box-sizing: border-box; white-space: nowrap; transition: background 0.22s, transform 0.22s, color 0.22s; }
.pmax-pricing-cta svg { width: 13px; height: 13px; }
.pmax-pricing-cta--primary { background: var(--red); color: var(--white); }
.pmax-pricing-cta--primary:hover { background: var(--black); transform: translateY(-1px); }
.pmax-pricing-cta--ghost { background: transparent; color: var(--black); border: 1px solid var(--rule); }
.pmax-pricing-cta--ghost:hover { border-color: var(--red); color: var(--red); }

/* ── CASE STUDIES (LP-style) ───────────────────────── */
.pmax-cases { padding: 96px 48px; background: var(--white); border-top: 1px solid var(--rule); }
.pmax-cases-header { display: flex; align-items: center; justify-content: space-between; gap: 24px; margin-bottom: 40px; }
.pmax-cases-nav { display: inline-flex; gap: 10px; flex-shrink: 0; }
.pmax-cases-arrow { width: 48px; height: 48px; display: inline-flex; align-items: center; justify-content: center; border: 1px solid #D8D8D8; background: var(--white); color: var(--black); cursor: pointer; border-radius: 8px; transition: background 0.2s, color 0.2s, border-color 0.2s; }
.pmax-cases-arrow svg { width: 18px; height: 18px; }
.pmax-cases-arrow:hover { background: var(--red); color: var(--black); border-color: var(--red); }
.pmax-cases-track { list-style: none; padding: 0; margin: 0; display: grid; grid-auto-flow: column; grid-auto-columns: calc((100% - 40px) / 3); gap: 20px; overflow-x: auto; overflow-y: hidden; scroll-snap-type: x mandatory; scroll-behavior: smooth; scrollbar-width: none; padding-bottom: 6px; }
.pmax-cases-track::-webkit-scrollbar { display: none; }

.pmax-case { position: relative; display: block; aspect-ratio: 3 / 4; min-width: 0; background-color: #0a0a0a; background-size: cover; background-position: center; color: var(--white); text-decoration: none; overflow: hidden; isolation: isolate; scroll-snap-align: start; transition: transform 0.35s ease; }
.pmax-case::before { content: ""; position: absolute; inset: 0; background: radial-gradient(circle at 30% 10%, color-mix(in srgb, var(--red) 14%, transparent) 0%, transparent 50%), linear-gradient(180deg, rgba(10,10,10,0.55) 0%, rgba(10,10,10,0.4) 40%, rgba(10,10,10,0.85) 100%); z-index: 1; }
.pmax-case-tags { position: absolute; top: 20px; right: 20px; z-index: 3; list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; align-items: flex-end; gap: 6px; }
.pmax-case-tag { display: inline-flex; align-items: center; gap: 8px; padding: 5px 10px 5px 8px; background: rgba(10,10,10,0.55); backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px); color: var(--white); font-size: 10px; font-weight: 800; letter-spacing: 0.18em; text-transform: uppercase; line-height: 1; }
.pmax-case-tag-dot { width: 7px; height: 7px; border-radius: 50%; background: rgba(255,255,255,0.55); flex-shrink: 0; }
.pmax-case-tag[data-svc="seo"]            .pmax-case-tag-dot { background: #00f0ff; }
.pmax-case-tag[data-svc="sem"]            .pmax-case-tag-dot { background: #ffc000; }
.pmax-case-tag[data-svc="email"]          .pmax-case-tag-dot { background: #ff8e3e; }
.pmax-case-tag[data-svc="social"]         .pmax-case-tag-dot { background: #a100ff; }
.pmax-case-tag[data-svc="dev"]            .pmax-case-tag-dot { background: #0800b2; }
.pmax-case-tag[data-svc="seo-migration"]  .pmax-case-tag-dot { background: #25f4ee; }
.pmax-case-tag[data-svc="blended-search"] .pmax-case-tag-dot { background: #8fec3d; }
.pmax-case-tag[data-svc="cro"]            .pmax-case-tag-dot { background: #ff2c55; }
.pmax-case:hover .pmax-case-tags { opacity: 0; transition: opacity 0.25s ease; }
.pmax-case-content { position: absolute; inset: 0; z-index: 2; padding: 30px; display: flex; flex-direction: column; align-items: flex-start; justify-content: space-between; gap: 25px; transition: opacity 0.25s ease; }
.pmax-case-logo-wrap { width: 90px; height: 90px; border-radius: 50%; background: #fff; padding: 10px; box-sizing: border-box; display: flex; align-items: center; justify-content: center; flex-shrink: 0; box-shadow: 0 8px 22px rgba(0,0,0,0.25); }
.pmax-case-logo { max-width: 100%; max-height: 100%; width: auto; height: auto; object-fit: contain; display: block; }
.pmax-case-stat { display: flex; flex-direction: column; gap: 10px; width: 100%; }
.pmax-case-stat-num { font-size: clamp(3rem, 5vw, 4.4rem); font-weight: 900; letter-spacing: -0.05em; color: var(--red); line-height: 0.9; font-variant-numeric: tabular-nums; }
.pmax-case-stat-label { font-size: 13px; font-weight: 800; letter-spacing: 0.14em; text-transform: uppercase; color: var(--white); line-height: 1.35; max-width: 220px; }
.pmax-case-hover { position: absolute; inset: 0; z-index: 3; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 18px; background: radial-gradient(circle at 50% 50%, color-mix(in srgb, var(--red) 45%, transparent) 0%, rgba(10,10,10,0.85) 65%); opacity: 0; transition: opacity 0.3s ease; pointer-events: none; }
.pmax-case-hover-title { font-size: clamp(1.6rem, 2.6vw, 2rem); font-weight: 900; letter-spacing: -0.035em; line-height: 1.05; color: var(--white); text-align: center; }
.pmax-case-hover-arrow { width: 56px; height: 56px; border-radius: 50%; background: var(--red); display: inline-flex; align-items: center; justify-content: center; color: var(--black); transition: transform 0.28s ease; }
.pmax-case-hover-arrow svg { width: 22px; height: 22px; }
.pmax-case:hover { transform: translateY(-4px); }
.pmax-case:hover .pmax-case-content { opacity: 0; }
.pmax-case:hover .pmax-case-hover { opacity: 1; }
.pmax-case:hover .pmax-case-hover-arrow { transform: rotate(-45deg); }

/* ── MOBILE ────────────────────────────────────────── */
@media (max-width: 1100px) {
  .pmax-include-list { grid-template-columns: 1fr; }
  .pmax-cases-track { grid-auto-columns: calc((100% - 20px) / 2); }
}
@media (max-width: 960px) {
  .pmax-hero-inner { grid-template-columns: 1fr; gap: 40px; }
}
@media (max-width: 640px) {
  .pmax-hero { padding: 64px 24px; }
  .pmax-hero-watermark { display: none; }
  .pmax-includes, .pmax-pricing, .pmax-cases { padding: 64px 24px; }
  .pmax-hero-actions { flex-direction: column; width: 100%; }
  .pmax-btn { width: 100%; justify-content: center; }
  .pmax-cases-track { grid-auto-columns: 78%; }
  .pmax-cases-header { flex-direction: column; align-items: flex-start; gap: 18px; }
}