/* ─────────────────────────────────────────────────────────
   Social Media Marketing — /services/social-media-marketing/
   Accent: legacy .new-purple-clr.purple-color → #8F38FF (new-home.css:11501).
   ───────────────────────────────────────────────────────── */

body.ld-tpl-new-services-social {
  --red: #8F38FF;
}

/* ── Shared atoms ─────────────────────────────────── */
.smm-eyebrow { font-size: 12px; font-weight: 700; letter-spacing: 0.22em; text-transform: uppercase; color: var(--red); margin: 0 0 14px; display: inline-block; }
.smm-eyebrow--center { display: block; text-align: center; }
.smm-h2 { font-size: clamp(2rem, 3.6vw, 3rem); font-weight: 900; letter-spacing: -0.01em; line-height: 1.05; margin: 0 0 14px; color: var(--black); text-transform: uppercase; }
.smm-h2 em { font-style: normal; color: var(--red); font-weight: 900; }
.smm-h2--center { text-align: center; }
.smm-h2--white { color: var(--white); }
.smm-h2--white em { color: var(--red); }
.smm-section-inner { max-width: 1200px; margin: 0 auto; }
.smm-section-head { margin: 0 auto 56px; max-width: 880px; text-align: center; }
.smm-section-sub { font-size: 17px; line-height: 1.65; color: var(--muted); margin: 14px auto 0; max-width: 760px; }
.smm-accent { color: var(--red); font-weight: 700; }

.smm-btn { display: inline-flex; align-items: center; gap: 10px; padding: 17px 28px; font-size: 12px; font-weight: 800; letter-spacing: 0.18em; text-transform: uppercase; text-decoration: none; border-radius: 8px; transition: background 0.22s, color 0.22s, transform 0.22s, border-color 0.22s; white-space: nowrap; }
.smm-btn svg { width: 14px; height: 14px; transition: transform 0.22s; }
.smm-btn:hover svg:last-child { transform: translateX(4px); }
.smm-btn--primary { background: var(--red); color: var(--white); box-shadow: 0 12px 28px rgba(143, 56, 255, 0.32); }
.smm-btn--primary:hover { background: var(--black); color: var(--white); transform: translateY(-2px); }

/* ── HERO ──────────────────────────────────────────── */
.smm-hero { position: relative; padding: 80px 48px 96px; background: radial-gradient(circle at 88% 10%, rgba(143, 56, 255, 0.22) 0%, transparent 45%), radial-gradient(circle at 0% 100%, rgba(143, 56, 255, 0.08) 0%, transparent 50%), var(--black); color: var(--white); overflow: hidden; }
.smm-hero::before { content: ""; position: absolute; inset: 0; background-image: linear-gradient(rgba(255,255,255,0.03) 1px, transparent 1px), linear-gradient(90deg, rgba(255,255,255,0.03) 1px, transparent 1px); background-size: 64px 64px; pointer-events: none; mask-image: linear-gradient(180deg, rgba(0,0,0,0.5) 0%, transparent 80%); -webkit-mask-image: linear-gradient(180deg, rgba(0,0,0,0.5) 0%, transparent 80%); }
.smm-hero-watermark { position: absolute; bottom: -36px; right: -24px; font-size: clamp(6rem, 16vw, 14rem); font-weight: 900; letter-spacing: -0.04em; color: rgba(255,255,255,0.04); pointer-events: none; white-space: nowrap; line-height: 1; }
.smm-hero-inner { position: relative; z-index: 1; max-width: 1200px; margin: 0 auto; display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, 1fr); gap: 64px; align-items: center; }
.smm-hero-h1 { font-size: clamp(2.4rem, 5vw, 3.8rem); font-weight: 900; letter-spacing: -0.02em; line-height: 1; margin: 0 0 18px; color: var(--white); text-transform: uppercase; }
.smm-hero-sub { font-size: 19px; line-height: 1.5; color: rgba(255,255,255,0.92); margin: 0 0 18px; max-width: 560px; }
.smm-hero-sub strong { color: var(--red); font-weight: 800; }
.smm-hero-body { font-size: 15.5px; line-height: 1.7; color: rgba(255,255,255,0.68); margin: 0 0 32px; max-width: 560px; }
.smm-hero-actions { display: inline-flex; gap: 14px; flex-wrap: wrap; }
.smm-hero-media { display: flex; justify-content: center; min-width: 0; }
.smm-hero-thumb { width: 100%; max-width: 480px; height: auto; display: block; border-radius: 12px; box-shadow: 0 28px 64px rgba(0,0,0,0.4); }

/* ── APPROACH ─────────────────────────────────────── */
.smm-approach { padding: 96px 48px; background: var(--white); }
.smm-approach-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 22px; }
.smm-approach-grid > :nth-child(5) { grid-column: 1 / -1; }
.smm-approach-card { position: relative; padding: 36px 32px; background: var(--bg); border: 1px solid var(--rule); border-radius: 14px; transition: transform 0.22s, border-color 0.22s, box-shadow 0.22s; }
.smm-approach-card::before { content: ""; position: absolute; top: 0; left: 0; height: 100%; width: 3px; background: var(--red); transform: scaleY(0); transform-origin: top; transition: transform 0.3s; }
.smm-approach-card:hover { transform: translateY(-3px); border-color: rgba(143, 56, 255, 0.4); box-shadow: 0 16px 36px rgba(0,0,0,0.05); }
.smm-approach-card:hover::before { transform: scaleY(1); }
.smm-approach-num { display: inline-block; font-size: 28px; font-weight: 900; color: var(--red); letter-spacing: -0.02em; line-height: 1; margin: 0 0 14px; }
.smm-approach-title { font-size: 20px; font-weight: 800; color: var(--black); margin: 0 0 12px; letter-spacing: -0.01em; }
.smm-approach-desc { font-size: 14.5px; line-height: 1.65; color: var(--muted); margin: 0; }

/* ── WHY (DARK BANNER) ─────────────────────────────── */
.smm-why { padding: 96px 48px; background: radial-gradient(circle at 80% 10%, rgba(143, 56, 255, 0.22) 0%, transparent 50%), radial-gradient(circle at 0% 100%, rgba(143, 56, 255, 0.06) 0%, transparent 55%), var(--black); color: var(--white); position: relative; overflow: hidden; }
.smm-why::before { content: ""; position: absolute; inset: 0; background-image: linear-gradient(rgba(255,255,255,0.03) 1px, transparent 1px), linear-gradient(90deg, rgba(255,255,255,0.03) 1px, transparent 1px); background-size: 48px 48px; pointer-events: none; mask-image: linear-gradient(180deg, rgba(0,0,0,0.45) 0%, transparent 80%); -webkit-mask-image: linear-gradient(180deg, rgba(0,0,0,0.45) 0%, transparent 80%); }
.smm-why > * { position: relative; z-index: 1; }
.smm-why-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 22px; }
.smm-why-card { padding: 40px 32px; background: rgba(255,255,255,0.05); border: 1px solid rgba(255,255,255,0.12); border-radius: 14px; transition: transform 0.22s, background 0.22s, border-color 0.22s; }
.smm-why-card:hover { transform: translateY(-3px); background: rgba(143, 56, 255, 0.08); border-color: rgba(143, 56, 255, 0.4); }
.smm-why-num { display: inline-block; font-size: 11px; font-weight: 800; letter-spacing: 0.22em; text-transform: uppercase; color: var(--red); margin: 0 0 14px; }
.smm-why-title { font-size: 22px; font-weight: 800; color: var(--white); margin: 0 0 12px; letter-spacing: -0.01em; }
.smm-why-desc { font-size: 14.5px; line-height: 1.65; color: rgba(255,255,255,0.75); margin: 0; }

/* ── PROCESS ──────────────────────────────────────── */
.smm-process { padding: 96px 48px; background: var(--bg); border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.smm-process-list { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px; }
.smm-process-item { display: flex; gap: 20px; padding: 24px 28px; background: var(--white); border: 1px solid var(--rule); border-radius: 12px; transition: transform 0.22s, border-color 0.22s, box-shadow 0.22s; }
.smm-process-item:hover { transform: translateY(-2px); border-color: rgba(143, 56, 255, 0.4); box-shadow: 0 14px 32px rgba(0,0,0,0.05); }
.smm-process-num { font-size: 22px; font-weight: 900; color: var(--red); letter-spacing: -0.02em; line-height: 1.1; flex-shrink: 0; min-width: 36px; }
.smm-process-text { font-size: 14.5px; line-height: 1.65; color: var(--black); margin: 0; }

/* ── HERO H1 accent + stat/tag row ─────────────────── */
.smm-hero-h1 em { font-style: normal; color: var(--red); }
.smm-hero-tags { position: relative; z-index: 1; max-width: 1200px; margin: 56px auto 0; padding-top: 40px; border-top: 1px solid rgba(255,255,255,0.12); display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; }
.smm-hero-tag { display: flex; flex-direction: column; gap: 6px; }
.smm-hero-tag-label { font-size: 13px; font-weight: 800; letter-spacing: 0.16em; text-transform: uppercase; color: var(--red); }
.smm-hero-tag-desc { font-size: 15px; line-height: 1.5; color: rgba(255,255,255,0.75); }

/* ── 02 WHERE YOU WIN ─────────────────────────────── */
.smm-win { padding: 96px 48px; background: var(--white); }
.smm-section-sub--lead { max-width: 820px; font-size: 18px; color: var(--black); }
.smm-win-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; }
.smm-win-card { position: relative; padding: 40px 36px; background: var(--bg); border: 1px solid var(--rule); border-radius: 16px; overflow: hidden; }
.smm-win-card::before { content: ""; position: absolute; top: 0; left: 0; width: 100%; height: 4px; background: var(--black); }
.smm-win-card--capture::before { background: var(--red); }
.smm-win-label { display: inline-block; font-size: 12px; font-weight: 800; letter-spacing: 0.2em; text-transform: uppercase; color: var(--black); margin: 0 0 14px; }
.smm-win-card--capture .smm-win-label { color: var(--red); }
.smm-win-title { font-size: 24px; font-weight: 900; letter-spacing: -0.01em; color: var(--black); margin: 0 0 14px; line-height: 1.15; }
.smm-win-desc { font-size: 15.5px; line-height: 1.65; color: var(--muted); margin: 0 0 22px; }
.smm-win-tags { list-style: none; padding: 0; margin: 0; display: flex; flex-wrap: wrap; gap: 10px; }
.smm-win-tag { font-size: 12px; font-weight: 700; letter-spacing: 0.04em; color: var(--black); background: rgba(0,0,0,0.05); border-radius: 999px; padding: 7px 14px; }
.smm-win-card--capture .smm-win-tag { color: var(--red); background: rgba(143, 56, 255, 0.1); }

/* ── 03 THE BRIDGE ────────────────────────────────── */
.smm-bridge { padding: 96px 48px; background: var(--bg); border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.smm-bridge-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; }
.smm-bridge-box { padding: 40px 36px; background: var(--white); border: 1px solid var(--rule); border-radius: 16px; }
.smm-bridge-box-title { font-size: 22px; font-weight: 800; letter-spacing: -0.01em; color: var(--black); margin: 0 0 12px; }
.smm-bridge-box-title::before { content: ""; display: block; width: 40px; height: 3px; background: var(--red); margin: 0 0 18px; border-radius: 2px; }
.smm-bridge-box-desc { font-size: 15.5px; line-height: 1.65; color: var(--muted); margin: 0; }
.smm-pullquote { max-width: 860px; margin: 48px auto 0; padding: 0; border: 0; text-align: center; font-size: clamp(1.4rem, 2.6vw, 2rem); font-weight: 800; line-height: 1.3; letter-spacing: -0.01em; color: var(--black); }
.smm-result { max-width: 820px; margin: 28px auto 0; font-size: 16px; line-height: 1.6; color: var(--muted); }
.smm-result--center { text-align: center; }
.smm-result strong { color: var(--red); font-weight: 800; }

/* ── CLOSING CTA (DARK) ───────────────────────────── */
.smm-cta { padding: 96px 48px; background: radial-gradient(circle at 50% 0%, rgba(143, 56, 255, 0.25) 0%, transparent 55%), var(--black); color: var(--white); }
.smm-cta-inner { max-width: 780px; text-align: center; }
.smm-cta-title { font-size: clamp(2rem, 4vw, 3.2rem); font-weight: 900; letter-spacing: -0.01em; line-height: 1.05; text-transform: uppercase; color: var(--white); margin: 0 0 18px; }
.smm-cta-title em { font-style: normal; color: var(--red); }
.smm-cta-sub { font-size: 17px; line-height: 1.65; color: rgba(255,255,255,0.82); margin: 0 0 32px; }
.smm-cta-inner .smm-btn { margin: 0 auto; }

/* ── RESPONSIVE ───────────────────────────────────── */
@media (max-width: 1024px) {
  .smm-hero { padding: 64px 28px 72px; }
  .smm-hero-inner { grid-template-columns: 1fr; gap: 40px; }
  .smm-approach, .smm-why, .smm-process, .smm-win, .smm-bridge, .smm-cta { padding: 72px 28px; }
  .smm-why-grid { grid-template-columns: 1fr; }
}

@media (max-width: 720px) {
  .smm-hero { padding: 56px 20px 64px; }
  .smm-approach, .smm-why, .smm-process, .smm-win, .smm-bridge, .smm-cta { padding: 56px 20px; }
  .smm-approach-grid, .smm-process-list, .smm-win-grid, .smm-bridge-grid { grid-template-columns: 1fr; }
  .smm-approach-grid > :nth-child(5) { grid-column: auto; }
  .smm-hero-tags { grid-template-columns: 1fr; gap: 22px; margin-top: 40px; padding-top: 32px; }
  .smm-hero-actions { flex-direction: column; width: 100%; }
  .smm-hero-actions .smm-btn { width: 100%; justify-content: center; }
}