7X
Growth in
SMS Channel
96%
Increase in
Organic Traffic
194%
Increase in Organic
Keywords on 4-10 positions
142%
Increase in
Revenue YoY
194%
Increase in Organic
Keywords on 4-10 positions
EOFY (End of Financial Year) is the most important sales window on the Australian retail calendar, second only to Black...
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Retail is resetting at speed, as customers expect personalisation, immediacy, and consistency, whether they are on a mobile screen or...
The partnership between LION Digital and Brandscope provides a complete solution for brands growing across both online and wholesale channels. While LION Digital drives online performance through expert digital marketing, customer acquisition, and eCommerce strategies, Brandscope streamlines wholesale operations - centralising orders, improving stock visibility, forecasting demand, and strengthening retailer relationships.
The online shopping industry is under attack, and it affects every eCommerce brand. Online ghost stores are popping up in...
Most retail brands sell their products in two markets: online and offline. They are both very competitive and crucial for...
Ecommerce has got a major upgrade. This year, OpenAI launched two impressive features: ChatGPT Shopping that lets users search and...
The Australian marketplace sector has exploded, with platforms like Amazon, eBay, and Big W now capturing $16 billion in annual...
Technology changes the way we live, think, and do business. Having a website and a social media page is not enough now to capture and convert your target audience. Today's consumers interact with brands across 15 - 20 touchpoints before purchasing. They seamlessly switch between devices, platforms, and media: researching on mobile on the way to work, comparing options on their laptop at lunch, and making final decisions while browsing social media at home. In this reality, businesses must find a new approach to their marketing. They need a multichannel strategy that meets customers wherever and whenever they're ready to engage.
As eCommerce evolves toward more interactive and custom experiences, Preezie helps brands confidently navigate this transition. Born from a vision...
The Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS) each offer a unique lens for evaluating marketing performance. These metrics help you measure the effectiveness of your advertising efforts and make smarter strategic and tactical decisions across channels. While they serve different purposes, MER and ROAS may seem similar, so it’s easy to get confused about which one to use. That’s why understanding when and how to apply each metric is essential in the path of driving growth.
