SEO Migration - Premium eCommerce marketing services

SCOPING SESSION

Collecting critical pieces of information that determines timeframes and costs
to avoid delays and reduce risks

Current platforms/CMS
Platforms/CMS to migrate
Parties involved
Existing time frames
Other available information

Architecture & eCommerce Segmentation2 WEEKS

PHASE A - MARKET RESEARCH, SITE ARCHITECTURE & ECOMMERCE SEGMENTS

Organic search competitor analysis
Full site keyword research
Where users navigate to
New page architecture & recommendations
Category hierarchy creation
Industry impressions potential & target market online search behaviour
Keyword to page mapping (Offsite promotional strategy)

PHASE B - AMENDMENTS & CONSULTATION

Presentation of work
Consulting, further research and amendments
Implementation consultation

Pre-Migration2 WEEKS

Conduct a website audit
Crawl legasy site
Create XML sitemaps for legacy and development sites
Check a benchmark ranking
Map out 301 redirects
Set up a robots.txt file and add an XML sitemap
Prevent search engines from indexing development site

Analytics tracking check
Indexation check
Page Speed check
Robots.txt check
Canonicals check
XML Sitemap check
Response codes check
Metadata moveover check
Redirects check

Post-Migration2 WEEKS

Set up Google Search Console and Bing Webmaster tools
Ensure tracking code is included on all pages
Fix any brocken links
Implement and test 301 redirects
Create an XML sitemap for the development site and add legacy & development XML sitemaps
Choose the best time for the website to go live
Allow search engines to index new site
Submit sitemaps to Google Search Console and Bing Webmaster Tools

‘Fetch as Google’ in Google Search Console and ‘Submit URLs’ in Bing Webmaster Tools
Console and Submit URLs in Bind Webmaster Tools
Use the ‘Change of Address’ tool in Google Search Console and the ‘Site Move’ tool in Bing
Re-run Pre Migration Checks
Run Additional migration checks
Check for indexation

Q&A and Check3-4 WEEKS

Annotate Google Analytics and update Goals
Update social media profiles and online citations (if migrating to a new domain)
Crawl new website and check for errors that need fixing
Perform a ‘site:’ search to check that all new URLs are being indexed
Check if any channels are experiencing a decrease in traffic

Check ranking
Disavow any bad links
Build new links and internally link to any main new pages
Re-audit your website
Re-submit your XML sitemap
Let the dust settle!

Risks!

If a migration is not executed correctly it could lead to (but not limited to) the following issues:

Staging site indexed
Incorrect redirect implementation
Noindex pages
404 errors and dead pages
Missing/No Content
Incorrect Metadata

Incorrect internal links
Missing/Incorrect GA
Disavow any bad links
Incorrect Goal/Ecommerce set up
Incorrect Canonicals
Lack of CMS fields/Restrictions

Site that experienced a failed SEO Migration (We were approached 6 months post migration to resolve)

This business lost $500K per month in a failed migration and had to revert to the old platform

Without a strong SEO Migration strategy, Google will treat all of the URLs as brand new with no prior link equity, relevancy or visibility.
Any and All momentum previously gained will effectively be lost.

REVIEWS

Mikhyla Dudley

HAVAIANAS

Such a great experience working with the Lion Digital team on our recent website migration project for havaianas.com.au. The experienced team went above and beyond to assist with the SEO piece of the migration and I would highly recommend them!

Recently added