129%
Increase in
Average Order Value
123%
Increase in
Paid Rev P/M
123%
Increase in
Paid Rev P/M
38%
Increase in
Paid Revenue
Here at LION Digital, our focus through email is on increasing a small number of metrics that make a huge difference.
FRM. CAC. LTV.
These stand for frequency, recency, monetary value, customer acquisition cost and the customer’s lifetime value.
Essentially, all these acronyms mean is this. We get your customers to start shopping with your brand for less investment into that customer, come back more frequently, purchase more each time they do, and stay with your brand for a longer period of time.
There are three main ways to do this and most of what we do at LION is a variation of the three.
More than ever in an internet-driven world, we need to be
There has never been so much noise in the world, or so many challenges for brands to stand out. Automation based on behaviour triggers, and segmenting your audience helps cut through the noise and gets your message across. Better segmentation equals better relationships with your customers, which equals more revenue.
For example, a potential customer comes to your website and browses a couple of product pages, signs up to your email list, reads a blog and then leaves. At that moment, your brand was front of mind and they were engaging with your content. Other than retargeting them on Facebook or offering a welcome discount, most brands don’t have a strategy to engage and convert potential customers based on these behaviours. However, with the message at the right time, email can become a customer acquisition channel.
Did you know that you can run lead generation campaigns through Facebook to a landing page and get potential customers to sign up for your brand’s emails? Then have them go through a custom email automation over 3-5 days that gets them excited about your brand and turns them into customers?
There is an unlimited amount of creativity on how you target customers based on their behaviour, any first-party data that you’ve collected, like preferences, or purchase data from your eCommerce platform. At LION, we put every part of the email platform to work to achieve results for your brand.
Let’s talk more about our unique approach to the Email channel below.
Our strategy is built around short-term wins and long term gains, it’s a balance.
What marketing automation to use next, prioritisation of list growth activities, how to adjust our campaigns strategy - all based on data. There is a surprising amount of data that you can collect on how customers interact with your emails, and we harness the power of this to inform our actions.
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