Blended Search Marketing Case Study for Helly Hansen
ROI evolved 20.4X
Combined Search Revenue increased by 116%
Organic Traffic increased by 96%
CONTEXT
Helly Hansen is a Norwegian-origin apparel brand running since 1877. HH can be found at more than 200 ski resorts and guiding operations around the world. It is worn by more than 55,000 ski professionals.
WHAT WE DID
Since, for such a prominent brand as Helly Hansen, achieving eCommerce goals and overall business objectives and simultaneously solid presence on the internet with justified costs are crucial, Blended Search Marketing was chosen as the most relevant service.
RESULTS
The results were observable from the first month of dynamic work with LION, and after eight months, Helly Hanson had an ROI of 20.4x. Their Organic Revenue increased by 71%, Transactions – by 44%, Conversion Rate – by 17% and Average Order Value – by 19% YoY. Paid search results were also outstanding. SEM generated Revenue of 161% and Transactions of 162% more than for the same period year ago, having a 21% higher Conversion rate.
- SEO indicators
- Revenue +71%
- Transactions +44%
- Conversion rate +17%
- Avg.Order Value +19%
- SEM indicators
- Revenue +161%
- Transactions +162%
- Conversion rate +21%
- Avg.Order Value <>
20.4x
ROI
116%
Increase
in Combined
Search Revenue
+96%
Increase in
Organic Traffic
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