Insights & updates

Our Articles

Senior-led commentary from the team — strategy, SEO, paid, email, lifecycle, and the platform updates that matter.

Webmaster Hangouts

WebMaster Hangout – Live from September 10, 2021

Quote Websites Q. Websites with the same quotes rank separately and don’t get penalised for having the same quotes Geotargeting Q. To target different countries, create subdomains or…

September 21, 2021 Read this article →
Articles

SEO Glossary – Popular SEO Terms & Definitions

Let’s face it, SEO is full of cryptic, unusual words and terms that might confuse anyone entering the field. But just like in any other fast-developing profession, in…

September 1, 2021 Read this article →
Webmaster Hangouts

WebMaster Hangout – Live from August 20, 2021

Google’s Removal tool Q. Removal tool doesn’t interfere with the indexing or the crawling of a page Q. When the removal tool is implemented, Google still uses the…

August 31, 2021 Read this article →
Articles

multi-channel digital marketing

Supercharge Your Site with Multi-channel Digital Marketing Multi-channel Marketing/Multi-channel Strategy are common buzzwords in agency lingo – right up there with “Data-Driven” and “Full Service”.  So what is…

August 25, 2021 Read this article →
Articles

eCommerce Website Migration – Avoid Losing Traffic & Revenue

Moving or migrating a site is an event that promises significant benefits in the long term and equally substantial troubles in the short term. While it is impossible…

August 19, 2021 Read this article →
Articles

It’s Time to Create a Connection With Your Customer Through Email

People are looking for human connection, now more than ever. Being stuck at home, working from home, or just a little isolated due to the pandemic is a…

August 11, 2021 Read this article →
Articles

Is Your Digital Marketing Partner Covid Proof?

Adaptability and growth is part of LION’s DNA. LION Digital was officially launched in April 2020, right at the beginning of the pandemic; this allowed us to build…

August 4, 2021 Read this article →
Articles

6 Essential eCommerce Marketing Tools For Your Business

Do you know your competitors? What strategies are they using for success? The importance of being proactive rather than reactive is essential to your business success. The primary…

July 28, 2021 Read this article →
Articles

5 Steps on How to Convince Your Company to Invest in SEO

The main power of SEO is to drive traffic and sales to your company’s website. If you’re like many eCommerce online businesses, you may be having difficulty using…

July 22, 2021 Read this article →
Articles

The Importance of Website Speed Optimisation – Part 2

Page load speed affects different factors. Many search engines, when ranking sites, have begun to take into account the page load speed. The faster your site loads, the…

July 14, 2021 Read this article →

Free · $4,500 value

Gain insights on how to optimise your digital channels

A complimentary eCommerce audit — delivered in 5 working days.

Claim your free audit