Black Friday · Cyber Monday
Email, Paid Search and Meta launched as one campaign and managed by specialists through the biggest trading window of the year. Last season our BFCM accounts returned 7.7× blended ROAS.
Free 30-minute account review · Everything built and approved six weeks before your sale period.
28 reviews
Platform-reported results from LION-managed Google Ads and Meta accounts across the November–December 2025 sale window. No modelled figures, no blended agency averages.
| Account | Sale period | Purchases | ROAS | CPA | AOV | CVR |
|---|---|---|---|---|---|---|
| MARAIS | 18 Nov – 4 Dec 2025 | 326 | 9.81× | $56.52 | $554.54 | 0.96% |
| The Bedspread Shop | 14 Nov – 5 Dec 2025 | 96 | 4.59× | $48.34 | $221.67 | 2.02% |
| Account | Sale period | Purchases | ROAS | CPA | AOV | CVR |
|---|---|---|---|---|---|---|
| MARAIS | 18 Nov – 4 Dec 2025 | 184 | 6.21× | $85.98 | $533.85 | 0.68% |
Channels planned, launched and optimised together — not in silos.
LION Digital clients have delivered standout peak-season results year after year. W. Titley & Co is a prime example — a 24× ROAS across Black Friday/Cyber Monday, three times LION’s normal 8–12× benchmark, followed by a 76× ROAS on Boxing Day, achieved by segmenting Google Ads campaigns to align tightly with Titley’s product categories, feed, and priorities.
Source: Google Ads and Meta Ads Manager · LION-managed accounts · cost excludes management fees · results vary by category and offer.
BFCM now opens the Christmas shopping season and sets the tone for Q1 retention. The brands that win are the ones with offers, feeds, flows and audiences built weeks before the first email lands.
Over the BFCM 2025 four-day cyber window, Australians spent more than A$1.5 billion online, with Australia Post processing 5.8 million parcels in a single day — its busiest trading day on record, up 6.3% year on year.
A six-week build across every channel that matters — delivered and ready six weeks before your sale period.
A BFCM-themed template, four hyper-personalised campaigns and automated flows tuned for the sale window.
$6,000 of the packageUp to four Performance Max campaigns built, launched and managed, with budget, timing and feed optimisation.
$3,000 of the packageUp to four Advantage+ campaigns across Facebook and Instagram to capture new customers and retarget existing ones.
$3,000 of the packageA six-week build, then live monitoring, optimisation and reporting from the specialists who ran the accounts above.
IncludedEvery phase has an owner and a deadline. You always know what’s shipping this week.
Competitor review, budget model, offer architecture, tracking check.
Creative, feeds, flows and campaigns built; audiences and lists warmed.
Every campaign, flow and asset built, approved and scheduled — well before the sale.
Daily bid, budget and creative calls, Christmas run-on and a full performance readout.
Working with the team at LION Digital has been like a breath of fresh air. I almost gave up on working with an agency after 4 previous failed…
Fantastic Service and Staff. They were very friendly and easy to deal with, and gave a big boost to our online Traffic and Webstore.
I can’t say enough good things about Lion Digital! From start to finish, their team has been nothing short of outstanding. They took the time to really understand…
These guys know what they are doing!! We have just begun our partnership with Lion but from the get go we have found them to be very thorough…
Working with the Lion team on our ESP migration to Klaviyo was seamless. They were always transparent with information, reporting, updates and needs – he was like an…
James (our director) and Tom (the sales lead) really like the design you made. I’m very happy with what we have done with the design template!
Where do I start? If you’re looking to invest in your eCommerce digital marketing, you won’t regret bringing LION on board. The entire team at LION are veterans…
Same specialists, same six-week build. Start with one channel or run all three as a single campaign.
Best for brands with a strong list and no paid budget to add.
Best for brands driving new-customer acquisition.
Email, Paid Search and Meta planned and launched as one.
The package covers strategy, build and management — media spend sits on top and is yours. As a guide, the accounts above ran between $4,600 and $18,400 in media across the sale window. We model a budget with you before launch.
We work from your existing assets and product imagery, and build the email template and ad variants around them. If you need net-new creative production, our Design team quotes that separately.
Yes. We regularly run BFCM as a channel specialist next to an in-house team or another agency — we agree the split of channels and the reporting cadence up front.
Allow at least twelve weeks. The build itself runs six weeks, and we finish it a full six weeks before your sale period so feeds, flows and audiences have time to warm up before anything goes live.
