Insights & updates
Senior-led commentary from the team — strategy, SEO, paid, email, lifecycle, and the platform updates that matter.
As the cost of paid media advertising has increased over the last 2-3 years of exaggerated eCommerce usage, we have seen Cost Per Clicks (CPC’s) rise at an…
A site that connects seekers and providers of household-related services. LIZZI SASSMAN: (01:03) So the first question that we’ve got here is from Dimo, a site that connects…
There is a general understanding among eCommerce business owners that reviews are important. However, the true significance of client reviews frequently eludes due to various, at first glance,…
Introduction ALAN KENT: (00:07) Google Merchant Center is a great way to share data about your eCommerce business with Google. Hi. My name is Alan Kent, and I’m…
Seasonality is an unavoidable challenge for any business. No matter if your business sells products that are geared toward Winter or Summer pursuits, or if you have a…
Do devs listen to SEOs recommendations? (1:13) MARTIN: So, Bartosz, there is a thing that I want to talk to you about, and that is that I do…
The 2020s are shaping up to be quite the outlier from decades past. In the last two years, we saw significant growth and focus on digital channels off…
Shopify announced the launch of YouTube shopping this week, outlining benefits including: What does this mean for our clients? There are some eligibility restrictions for this product at…
Which number is correct, Page Speed Insights or Search Console? Q: (00:30) Starting off, I have one topic that has come up repeatedly recently, and I thought I…
Is SEO just another constraint? (0:59) MARTIN: So you are saying that for you as a web developer, SEO is just another constraint. What do you mean by…
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