Head of Email Marketing
Melbourne, Sydney, Brisbane
LION Digital is an innovative agency that has specialists with over 10 years of experience in digital marketing. They are a team of creative specialists, delivering innovative strategies and campaigns for top tier clients across the Australian market. LION Digital offers services and expertise in a wide range of digital services, including Social Media Marketing, Search Engine Optimization/Marketing, content marketing, and digital transformation with the goal to maximize the investment returns for our clients with the help of our experts.
About this role
As a Head of Email Marketing, you will play a key role in planning and delivering outstanding campaigns and content emails through major eCommerce platforms. With a heavy focus on email strategy, performance and optimization, you will be the main force behind a personalised email experience to achieve organic customer growth and secure a company’s reputation. Your advanced experience in the channel will see you working with and influencing a variety of customers, using an analytical approach to assess, define, present and action campaign recommendations and strategies.
Your responsibilies will be:
- Developing and executing an email strategy that appeals to both our current and potential customers and improves email channel performance
- Manage day-to-day planning and scheduling of promotional email marketing campaigns
- Build and lead a team in order to create educational and/or marketing content to drive customer engagement and performance
- Implement, optimise and analyse all digital media spend/campaigns including Paid Social, Native, SEM, Display Advertising and Email
- Analyze the data and outcomes and present adjustment recommendations to improve potential clients’ response
- Own the entire email process for our marketing clients including, but not limited to content calendar creation, copywriting, campaign building, campaign execution, advanced automated flow set-up, and proofing
- Run A/B tests and apply learnings to future emails to increase revenue
What we are looking for:
- 5+ years of experience in CRM/email Marketing and Inbound marketing
- 2+ years of experience overseeing and managing the entire scope of email marketing from strategy development, design to execution to analysis preferred for e-commerce clients (e-commerce experience is required)
- HTML/CSS skills for responsive email templates design
- High-level experience with multiple ESPs (Email Service Providers). Knowledge of Klaviyo is preferred
- Excellent understanding of email marketing operations, technology, platforms, automation, relevancy and smart segmentation
- Advanced knowledge of email best practices, deliverability and key success metrics
- Strong analytical skills – ability to use data to develop and measure the effectiveness of campaigns, make recommendations and execute them
- Ongoing maintenance of email contact lists and data
- Strong communication and presentation skills
- Knowledge of how online marketing channels work and integrate together (email, paid social, affiliate, organic, paid search, lead gen, etc.)
- Strong attention to details and ability to manage a large number of campaigns & segmentation strategies simultaneously – proficient in time management
- Strong leadership: the ability to effectively and efficiently manage a group of people involved in a project
What we offer:
- Energetic, high-performance team
- Healthy environment, diversity and great social culture
- Opportunities to work with some of the biggest companies in the Australian market with a solid potential for global development
- Advanced platforms/tools for higher performance and development at work
If you are someone who supports team spirit, has resilience and aspires to continue learning and developing their skills to drive organic outcomes, you will have incredible success in helping us achieve our progressive growth potentials. In our energetic and high-paced business environment, we appreciate some fun and support everyone within our Pride.
