Built Inside Shopify, Not Bolted Onto It
Every Shopify store eventually needs something the platform won’t do on its own — a bundle that prices itself, a fee that only applies to one kind of customer, stock that lives in someone else’s warehouse. We build those using Shopify’s own primitives, so they survive theme updates and don’t fight the platform.
Organised by the Shopify mechanism that does the work, because that is what determines whether a build lasts.
Merge separately-stocked products into a single purchasable bundle that prices itself as the customer configures it — while inventory still draws down on each component, so stock and fulfilment stay accurate.
Cart Transform · Shopify FunctionsFees, discounts and rules that fire on customer type, payment method or cart contents. Applied inside checkout and visible to the customer before they pay, rather than reconciled afterwards.
Functions · Checkout ExtensibilityStructured content your team extends without a developer — new bundles, new builder steps, new fitment data, all managed from the Shopify admin rather than booked in as a change request.
Metaobjects · MetafieldsPrivate apps holding the business logic Shopify has no setting for — built for your store, rather than configured out of a marketplace listing that almost fits.
Custom apps · App BridgeWMS, ERP, carriers and review platforms wired in bidirectionally — live shipping rates returned into checkout, and webhooks keeping stock honest across every system that touches it.
Admin API · Carrier Service API · WebhooksProduct finders, filtered collections, deep mega menus and cart experiences that go past Shopify’s native limits — built to stay fast on catalogues with thousands of SKUs.
Liquid · Storefront API · AJAX CartPick a problem to see what we build for it, and which Shopify mechanism does the work.
lion solve custom-bundling
lion solve credit-card-fee
lion solve custom-content
lion solve supplier-stock
lion solve shipping-rates
lion solve variant-remap
Four Shopify stores that hit a native limit, and what we built inside the platform to get past it.
Configured kits, conditional fees, live carrier rates
A thousand colourways behind one size selector
Fitment finding across a complex marine catalogue
Selling stock that sits in the supplier’s warehouse
Custom work on Shopify goes wrong in predictable ways. These are the four rules we hold to so it doesn’t.
If Shopify has a mechanism for it, we use that mechanism — not a workaround that breaks at the next platform release.
Content models go in Metaobjects, so your merchandisers can extend them without booking developer time.
One custom app doing your logic, instead of five marketplace apps fighting each other in the cart.
Existing theme, existing agency, existing WMS — we integrate rather than insisting on a rebuild.
Working with the team at LION Digital has been like a breath of fresh air. I almost gave up on working with an agency after 4 previous failed…
Fantastic Service and Staff. They were very friendly and easy to deal with, and gave a big boost to our online Traffic and Webstore.
I can’t say enough good things about Lion Digital! From start to finish, their team has been nothing short of outstanding. They took the time to really understand…
These guys know what they are doing!! We have just begun our partnership with Lion but from the get go we have found them to be very thorough…
Working with the Lion team on our ESP migration to Klaviyo was seamless. They were always transparent with information, reporting, updates and needs – he was like an…
James (our director) and Tom (the sales lead) really like the design you made. I’m very happy with what we have done with the design template!
Where do I start? If you’re looking to invest in your eCommerce digital marketing, you won’t regret bringing LION on board. The entire team at LION are veterans…
Send us the thing your store can’t currently do. We’ll tell you whether it’s a Shopify Function, a custom app, or something you shouldn’t build at all.
Contact Our Dev Team
