194%
Increase in Organic
Keywords on 4-10 positions
7X
Growth in
SMS Channel
96%
Increase in
Organic Traffic
194%
Increase in Organic
Keywords on 4-10 positions
142%
Increase in
Revenue YoY
194%
Increase in Organic
Keywords on 4-10 positions
LGT
Q2 2026 · LION Digital All-Hands
LION GOT TALENT.
Every quarter, every channel at LION shares their biggest win from the quarter. One connected team. Four disciplines. All working toward the same outcome for our clients.
68%
DEV
SMART
PROBLEM
SOLVING.
Front-end size selector fix — Titley's on Shopify
Customers were faced with a grid of 40+ combined size buttons — hard to read, harder to tap on mobile, and pushing the Add to Cart button off screen entirely.
Jay and Pete benchmarked leading retailers and rebuilt the experience from scratch. A two-step selection funnel — waist first, then length. By removing the grid clutter, they optimised screen real estate for high-quality product imagery while ensuring a faster, error-free path to Add to Bag.
No back-end overhaul. No third-party app. The fix lived entirely on the front end.
68%
men's jeans sales
44%
women's jeans sales
30 days after launch · front-end only · no third-party app
Jay Kumar
eCommerce Developer
Pete Macumber
Technical Director
"No back-end overhaul. No third-party app. Just elegant front-end thinking."
AI
SEO
SCALING
CONTENT
WITH AI.
Brief-to-draft AI workflow — Taylor's Wines
Taylor's is a third-generation winery with a strong brand voice and a new focus on younger audiences. Generic AI content wasn't going to cut it.
Daniel, Arnel and Valerie built a repeatable Clawbot workflow — detailed brief in, review-ready Google Doc out. Keyword, audience, intent, structure and internal links go in. Brand-accurate, audience-specific content comes out. The content team stays in charge. AI does the heavy lifting.
From the Google AI conference: "Google doesn't care whether AI wrote it. If the user likes the content, Google will like it."
5x
content output
Minimal
revision requests
Daniel Picken
SEO Director
Arnel Guizona
SEO Specialist
Valerie Telmiakova
Senior Content Writer
"AI doesn't replace the brief. It rewards it. Better input, stronger output."
149%
EMAIL
FLOWS THAT
DO THE
WORK.
Klaviyo migration and 6-flow automation — Dash Off-Road
Dash Off-Road came to LION with zero flow revenue and a basic email setup. Jan and Cristine migrated them to Klaviyo, rebuilt the entire email design system, and built 6 flows contextualised to their 5 off-road vehicle platforms.
Customers who drive a Hilux get Hilux emails. Customers who drive a Jimny get Jimny emails. Relevance at scale.
+149%
flow revenue Feb–May
39%→73%
flows share of revenue
Jan Pandula
Email Lead
Cristine Balingit
Email Specialist
"The engine is still running for them today."
1,687
PAID MEDIA
CATCHING
WHAT
OTHERS MISS.
1,687 disapproved GMC items — fixed before Zambezee's EOFY sale
Days before Zambezee's biggest sale of the year, 1,687 products had quietly disappeared from Google Shopping across 9 countries. Colour swatches had replaced product images. Google pulled the lot. No warning. No root cause.
Mark caught it during routine preparation, raised the alarm immediately, wrote a step-by-step guide, recorded a video tutorial, and stayed on call as the client's team manually restored every single product. One day before the sale launched, they were back.
1,687
products restored
10 days
start to finish
Jun 1
sale live on time
Mark Johnson
Sr Paid Media Consultant
Francis Molo
SEM Executive
"The client didn't know. Their sale was about to launch with most of their catalogue invisible on Google Shopping. This is why you need an agency."
WHO WOULD
YOU VOTE FOR?
Four channels. Four genuine wins. The team has already voted — but we want to know what you think.
Drop your vote in the comments on LinkedIn · Winner announced in our next post
