eCommerce Agency Partner: What Established Brands Should Expect
Nick on outgrowing an agency, aligning multiple partners and the mistake brands repeat.
Sit down with Nick Mandicos in person and leave with a clear, prioritised plan for where your next stage of eCommerce growth will come from, and the specialist team to deliver it.
Nick Mandicos is a Melbourne eCommerce consultant at LION Digital, an eCommerce marketing agency. He brings more than 15 years of digital marketing experience, meets founders and marketing teams in person, and leads client success across LION’s specialist departments.
Most Melbourne founders we meet already have an agency, a freelancer or two and an in-house marketer. Revenue has flattened anyway, and nobody can say with confidence which channel deserves the next dollar.
“You should never have two bulls in a paddock.”
Paid, organic and email each report their own wins, while blended performance stays flat.
The expertise you signed for rarely touches the work week to week.
Plenty of dashboards, very little clarity on what to do next.
Nick has spent his career on both sides of agency delivery: building teams, running operations and setting direction. At LION he makes sure the right specialist is on every channel, communication stays clear and results are measured against your commercial goals.
eCommerce SEO, AEO and GEO for search and AI answers.
Google Ads, Shopping and Performance Max.
Klaviyo Master Elite Partner email and SMS.
Paid and organic social.
Creative for site, email and ads.
Shopify Plus Partner builds, migrations and CRO.
Where you want the brand in 12 months, and what a flat year costs you.
Search, paid, email and social reviewed together, in the room.
The highest-leverage moves first, tied to ROAS, CPA and conversion rate.
Your team, LION or a partner. Honest recommendations either way.
Consults with Nick run in person across Melbourne. Brands elsewhere in Victoria and the rest of Australia can meet online.
Nick meets eCommerce brands across Melbourne CBD · South Melbourne · Southbank · Cremorne · Richmond · Collingwood · Fitzroy · Prahran · St Kilda · Port Melbourne · and Victoria-wide
Nick on outgrowing an agency, aligning multiple partners and the mistake brands repeat.
His background across national retailers and global consumer brands.
The specialists behind every channel Nick looks after.
Working with the team at LION Digital has been like a breath of fresh air. I almost gave up on working with an agency after 4 previous failed…
Fantastic Service and Staff. They were very friendly and easy to deal with, and gave a big boost to our online Traffic and Webstore.
I can’t say enough good things about Lion Digital! From start to finish, their team has been nothing short of outstanding. They took the time to really understand…
These guys know what they are doing!! We have just begun our partnership with Lion but from the get go we have found them to be very thorough…
Working with the Lion team on our ESP migration to Klaviyo was seamless. They were always transparent with information, reporting, updates and needs – he was like an…
James (our director) and Tom (the sales lead) really like the design you made. I’m very happy with what we have done with the design template!
Where do I start? If you’re looking to invest in your eCommerce digital marketing, you won’t regret bringing LION on board. The entire team at LION are veterans…
The usual signs are reporting that explains last month instead of shaping next month, few new ideas coming from the agency, and channels optimised in isolation while blended revenue stays flat. A consult with Nick tests that against your own numbers before you change anything.
Yes. Many brands keep an in-house team or another specialist partner. Nick agrees shared commercial goals and clear ownership of each channel from the start, so every partner is accountable to the same numbers.
Yes. Nick meets founders and marketing leads in person across Melbourne, so the people who run your channels can join the conversation. Online consults are available for brands outside Melbourne.
Yes. LION is a Shopify Plus Partner that builds, migrates and grows Shopify and Shopify Plus stores, and a Klaviyo Master Elite Partner for email and SMS. The team also works with BigCommerce and Magento.
Your store URL, your growth goals for the next 6 to 12 months, and any performance numbers you are comfortable sharing, such as ROAS, CPA and conversion rate.
No. LION works with eCommerce brands across Australia, New Zealand, the USA, the UK and Japan. In Melbourne, Nick meets brands face to face at their own office.
Book a call with Nick, or start with a complimentary eCommerce audit valued at $4,500, delivered in five working days.
