Foundation
- Business Center and Pixel setup
- Events API and Advanced Matching
- Product catalogue and eCommerce events
- Attribution QA before launch
TikTok Commerce Growth
TikTok is more than another placement in your paid social mix. We run it as a dedicated eCommerce growth channel.
LION combines TikTok-native creative, performance media and eCommerce measurement to turn attention into sustainable growth.
Talk To An ExpertSetup, targeting and budget pacing on their own leave the biggest lever untouched. We bring creative, paid media, product data and eCommerce measurement together, so your account is built to find, convert and scale product demand.
Your search campaigns capture demand that already exists. TikTok creates it, making people want your brand before they search, then hands that demand to the rest of your channels.
The Approach
TikTok performance depends heavily on a steady supply of native creative. Each capability relies on the others, so we run them as one.
The result: creative that creates the want and media that converts it, measured against the numbers your business actually runs on.
Talk To An ExpertThe 90-Day Commerce Pilot
TikTok needs time and conversion volume to learn. The pilot gives it a disciplined proof period, so every decision you make after it is backed by real data.
Tracking and catalogue QA, campaign architecture, initial creative briefs and commercial baselines.
Focused campaign structures go live. We test products and hooks, build engagement audiences and find early creative signals.
We concentrate spend, iterate winning creative and assess blended impact, then recommend whether to scale, hold or pause.
The result: a credible commercial decision at week 12, rather than a promise of instant profitability.
How We Measure
ROAS works best alongside the numbers your business runs on. We separate the KPIs that drive decisions from the creative signals that explain them.
Purchases and revenue · CPA and ROAS · New-customer CPA · Contribution margin · Blended MER
Video hold and completion · Click-through rate · Add-to-cart rate · Website conversion rate · Creative fatigue
Cross-checked against TikTok Ads Manager, Shopify, GA4, branded search, direct traffic and total-site efficiency.
Why LION Digital
We understand you need to see results on every dollar. Revenue, margin and new customers come before views and followers.
Creative concepts, briefs and performance feedback are part of media management, because creative supply is what drives TikTok results.
We agree who supplies product data, approvals and footage before launch. Production, creators and TikTok Shop operations are scoped separately if you need them.
Getting Started
A clear path from first test to always-on growth.
Ready To Scale?
Book a call with our social team and find out whether TikTok is ready to earn its place in your marketing mix.
Book A Free CallWorking with the team at LION Digital has been like a breath of fresh air. I almost gave up on working with an agency after 4 previous failed…
Fantastic Service and Staff. They were very friendly and easy to deal with, and gave a big boost to our online Traffic and Webstore.
I can’t say enough good things about Lion Digital! From start to finish, their team has been nothing short of outstanding. They took the time to really understand…
These guys know what they are doing!! We have just begun our partnership with Lion but from the get go we have found them to be very thorough…
Working with the Lion team on our ESP migration to Klaviyo was seamless. They were always transparent with information, reporting, updates and needs – he was like an…
James (our director) and Tom (the sales lead) really like the design you made. I’m very happy with what we have done with the design template!
Where do I start? If you’re looking to invest in your eCommerce digital marketing, you won’t regret bringing LION on board. The entire team at LION are veterans…
