Email Marketing Case Study for Blowes Clothing
We have had an excellent on-boarding experience with the Leo & his Senior SEO/SEM guys Chris & Sam – thanks a million. They have been very thorough and we love the transparency of the dashboard. Plus we’re seeing positive results after one month!
CONTEXT
Established in 1936, Blowes Clothing is an Australian third-generation family-owned and operated heritage company, specialising in multi-brand collections of classic casual, traditional attire and on-trend attire at competitive prices. When Blowes Clothing started working with LION’ Email team, the Email + SMS channels weren’t performing at their total capacity usage.
WHAT WE DID
The company brief at the starting point gave the idea of a typical customer portrait and defined the brand voice preferences. Aligning with the Blowes Clothing team, the preferable communication frequency, campaign types, the information on products suitable to create cross-selling campaigns and bundles, discounts availability and other eCommerce business-specific details were accumulated. Thus, an efficient company-specific detailed content calendar was created.
RESULTS
Revenue increased by 35%, and Transactions increased by 38% in YoY comparison of periods before and after the LION Email + SMS team started working with Blowes Clothing.
35%
Increase in Email Revenue
38%
Increase in Email Transactions
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