Blended Search Marketing Case Study for Fat Burners Only
LION Digital are great partners to work with, they are easy to communicate with and take the time to learn your business. Sarmad, Sam and Leo work well together and combine their expertise with your business experience to yield super results. Highly recommend.
CONTEXT
Fat Burners Only helps people to achieve their weight-loss and fitness goals, providing a wide range of nutrition and supplement products. FBO is a 7-year-old established business with an active online store. However, their digital channels were significantly underutilised, and the online store was underperforming. To solve this problem, FBO worked with various agencies achieving no result.
WHAT WE DID
Fat Burners Only started working with LION Digital 36 months ago from the SEM services. After receiving outstanding outcomes from this channel, they upgraded the partnership and started working with the LION team on the SEO channel, thus supplementing the pair of Blended Search Marketing services.
LION optimised key landing pages of categories, brands and products and used technical knowledge to maximise their product data in Google Shopping/PMAX.
RESULTS
After the first month of work, applying LION’ Blended Search Marketing strategy, LION was able to generate a record month for FBO in a soft market:
- Paid search performance increased through website assets optimisation
- Product data in Google Shopping/PMAX was maximised
- SEO & SEM channels were directed towards a shared goal efficiently
16x
ROAS
82%
Increase in
Paid Revenue
32%
Increase in
Full Site Revenue
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