eCommerce SEO Agency | Custom SEO Services | LION Digital

Premium Ecommerce SEO Services

INCREASE SALES FOR YOUR ECOMMERCE STORE WITH BESPOKE ECOMMERCE SEO SERVICES

Search engine optimisation is the Golden Goose of eCommerce websites, whereby the right digital marketing strategy can see your eCommerce business producing a stockpile of ‘golden eggs' long into the future.

But it's not a strategy you can set and forget. SEO is an ongoing process that requires continuous attention, refinement, adaptation, and knowledge – the secret sauce brewed by a specialist eCommerce SEO agency such as LION.

At LION Digital, we're all about getting it right! Our unique approach to strategy creation is on point as we strive for a substantial initial SEO set-up that lays the foundation for future success for your business. We apply strict planning, research and assessment, fine-tuning and tweaking along the way to alleviate any obstacles in the way to the top.

The advantage of utilising LION Digital's eCommerce SEO services is we understand the retail sector, and not just retail as a whole. We have first-hand experience across numerous retail verticals and niche retail environments. Don't settle for a full-service agency if they don't specialise in eCommerce. Without an in-depth understanding of eCommerce SEO challenges, they may struggle to deliver the results your business needs.

WORDS FROM OUR CLIENTS

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5.0 rating

We began working with Lion Digital in December 2022, looking for a partner who could help us better navigate the digital landscape and drive measurable results. From the very beginning, their team took the time to understand our business, our market, and our goals—bringing tailored strategies to the table rather than a one-size-fits-all approach.
Since then, we've experienced consistent month-on-month sales growth, even through seasonal shifts and changing market conditions. Their work has played a key role in helping us become a leading retailer in our segment. Whether it's paid advertising, SEO, email marketing, or site optimisation, the Lion team has delivered across all areas.
What sets them apart is their responsiveness, transparency, and genuine investment in our success. We're not just another client—they treat our business as if it were their own. Their detailed reporting and proactive communication mean we always know what's happening, why it matters, and what's coming next.
If you're looking for a digital partner that combines expertise with care, strategy with execution, and data with real-world results, I can't recommend Lion Digital highly enough.

Tony Titley

Chief Executive Officer

W. Titley & Co

ONLINE SHOPPING IS GROWING BY THE DAY, WHY YOU NEED A SPECIALIST ECOMMERCE SEO AGENCY TO MEET THIS GROWTH

ONLINE SHOPPING IS GROWING BY THE DAY, WHY YOU NEED A SPECIALIST ECOMMERCE SEO AGENCY TO MEET THIS GROWTH

Online shopping has experienced significant growth in recent years, a trend that accelerated during the pandemic and has continued to thrive in the years since. 

According to the latest data from the 2024 Inside Australian Online Shopping Report by Australia Post, over 80% of Australian households are now shopping online. In 2023 alone, 9.5 million households spent a massive $63.6 billion online on retail goods online. With a population of 26.7 million in Australia, there were 25.3 million internet users. Projections suggest that by 2029, the number of internet users in Australia will reach 27.4 million, marking a 6.2% increase from 2024. That's a lot of sets of eyes that could be on your website! 

How to attract that attention? Partner with an eCommerce SEO firm to develop a successful online SEO strategy. While SEO enjoys one of the highest ROI of eCommerce marketing campaigns, many online stores that rode 2020's success are now languishing in a barren shopping landscape, with little regard for the treasures that lie in optimising their shopping websites. An opportunity for your business to stand out.

LION Digital was founded with a vision to help businesses excel, even during uncertain times. The team at LION Digital has many examples of proven success in exponential business growth, offering our skills and knowledge across a multitude of industries, such as Fishing Superstore, whereby we increased organic traffic 7 times what it was previously to overshadow a multi-billion-dollar competitor, or UK company Ledlenser, which had an organic revenue increase of 213%. Our flawless 100% migration success record further demonstrates our ability to seamlessly transition businesses without losing valuable SEO momentum. 

SEO is more than just keyword research, as extensive R&D goes into all campaigns for our clients. There are many factors to consider when dealing with eCommerce SEO for your business to achieve a greater ROI. We commit the resources and expertise to achieve results, and once your site is on top, we help you stay there with strategic reviewing and refining to improve the quality of your shopping website. 

With our experience working with big retailers that offer large product ranges, understanding the elements of effective eCommerce-focussed SEO campaigns is one of our key skills.

Targeted Visitors Not Unwanted Guests

We have helped many businesses achieve their objectives by building a fully customized multi-faceted SEO strategy aligned to support their goals. We take a 360 approach to optimization which allows us to capitalize on your site's strengths and understanding online buyer behaviour and user intent allows us to set the site up to generate more targeted organic traffic that has a higher propensity to convert. A lot of digital agencies we come across tend to neglect long-tail keyword opportunities (3-4 word phrases) yet we find these to be less competitive than your top line generic phrases and have a higher propensity to convert.

We have to be smart about how we approach eCommerce SEO to give you that competitive edge that sets your online business apart from the rest.

OUR ECOMMERCE TEAM APPLIES A COMPLEX SUITE OF SEO TOOLS TO DRIVE REAL BUSINESS GROWTH & ROR

Having an amazing product or service to sell and owning an eCommerce business website aren't automatic guarantees for success. While your shopping website holds all the potential power, if it's performing poorly, it may as well not exist. The hard truth is that if customers can't find you online, they'll find your competitors instead. 

For the ultimate in eCommerce SEO services, the team at LION Digital can create a brilliant bespoke eCommerce SEO strategy. We focus on improving content quality and site technical health while building trustworthy, authoritative signals to generate strong visibility on search engines and attract high-quality and relevant traffic that converts into high-value sales. Following a successful setup involving our suite of SEO tools that include Ahrefs, Semrush, keyword research, and an assessment of your site architecture, our Veteran Client Success Director will keep your campaign on track via seamless accountability across all channels. 

Our team understands the nuances of SEO. Many digital marketers “guarantee” optimised success, which is a major red flag as it's technically easy to apply underhanded techniques to get your site to number one. Our agency team can differentiate the SEO needs of all retail verticals to achieve the right kind of success for your business—the one that sees returns. We won't just get your business to the top of Google rankings and call it quits; our eCommerce SEO services provide tangible outcomes for long-term increased ROI.

HOW THE TEAM AT LION DIGITAL USES CUSTOM ECOMMERCE SEO SERVICES TO BOOST OUR CLIENTS' SUCCESS

At LION, we have helped many businesses achieve their eCommerce SEO objectives by building fully customised multi-faceted SEO strategies aligned to growth. We take a 360-degree approach that allows us to capitalise on your site's strengths. We employ cutting-edge customer data platforms to seamlessly identify online buyer behaviour and user intent to set up your website to generate more targeted organic traffic, which is more likely to convert. At LION Digital, we deliver an intelligent multi-pronged approach to eCommerce SEO, giving your business a competitive edge.

What we do:

  • Site audit to analyse your website performance.
  • Research your competitors to identify and understand any successful SEO tactics they might use.
  • Bring to the campaign our extensive knowledge of your website's vertical.
  • Create a keyword research strategy to attract high-quality converting traffic to surpass your competitors.

When assessing your business needs, the eCommerce SEO specialists at LION Digital apply a total market approach as a lens to focus on priority percentages of the complete market share, which allows us to target new entry points to optimise and position your business for segmented growth.

See our success stories


ON-PAGE OPTIMISATION: CUSTOMERS RESPOND BETTER TO QUALITY KEYWORDS ON YOUR WEB PAGES

Google's search engine ranking algorithm is a fiercely guarded secret, and for good reason. Google holds 93% of the search engine market share in Australia, followed by its nearest competitor, Bing, at 4%, the originator of AI use in search engines long before Google. So, for customers to maintain faith in SERPs (search engine results pages), Google works very hard to uphold its domination by ensuring customers get quality, not quantity, results when searching for online goods and services. 

At LION Digital, our eCommerce SEO team weeds out the rubbish by identifying high-value keywords that align with your customer's buying journey and focusing on terms that drive both traffic and conversions. We incorporate them into relevant, engaging, high-quality, and user-centric content optimised for human beings so Google can determine the purpose of your web pages, meaning your customers can, too.

ECOMMERCE RESEARCH & STRATEGIES: HOW THESE CAN IMPROVE ECOMMERCE PRODUCT SERPS

As you now know, perfecting the right strategy is essential for foundational and long-term eCommerce SEO success. Yet, there's more to SEO than simply choosing the right keywords with ample search volume and high conversion rates. 

  • Competitor research: Like any good marketer, the team at LION knows how important solid market research is to your SEO strategy. That's why we analyse competitor strategies and find gaps in the market that your business can exploit. We perform total market research and develop a custom eCommerce SEO campaign that gives you a competitive advantage.
  • Audit site issues: If your website has a problem, fix it! Site speed is critical, with an average 40% of visitors leaving your site if it takes longer than 3 seconds to load—that bounce rate drops significantly to just 9% if your site loads within 2 seconds. Customers can be a fussy bunch, so don't let them get ticked off and click off due to web issues, such as poor site architecture, functionality, HTML or content errors and structure.
  • Content optimisation: You can't just stick relevant targeted keywords on your website and expect them to rank. At LION, we focus on optimising product pages that offer larger returns. Content is your chance to put your high-value product pages on steroids as our content team weaves keywords throughout quality, engaging, well-written, error-free content to improve rankings. Many eCommerce business owners neglect to highlight category pages that showcase items with hefty price tags, missing opportunities for dramatic increases in revenue—to their detriment.
  • Off-page optimisation: At LION, we constantly refine our strategies' technical SEO and link-building elements. We focus on building trust and authority for your site in search engines through quality guest posting and content marketing on other websites.

CREATING ENGAGING DIGITAL CONTENT: HOW IT BOOSTS YOUR ECOMMERCE SEO STRATEGY AND HELPS CONNECT WITH YOUR CUSTOMERS

Content writing helps define your professional message and brand objectives using your business's unique tone of voice. This element is key for engaging customer loyalty for your brand, whereby powerful and persuasive content can convince customers to buy your goods and services—regularly. 

For eCommerce businesses, using high-quality, professionally written content for category pages, blogs, articles, e-books, free resources, and social media posts connects you with your customers in a way that really speaks to what they want to hear. 

At LION Digital, our Content Department delivers high-quality, human-created, 100% original content that can be effectively supported by AI writing tools for ideation, outlines, grammar, and spell checks if required. We have taken a stringent approach to the AI impact on SEO in content creation, strictly adhering to Google's guidelines and relying heavily upon our team of human content writers.

To help your business gain access to more genuine customers, our eCommerce SEO agency can take over the reins of content planning, creation, and implementation of a business content strategy. We will assess your current content to identify new opportunities while evaluating the most effective content distribution channels, including on-page (website) and off-page (social media, email marketing).

THOUGHTFUL SEO APPROACH FOR LONG-TERM GROWTH FOR YOUR ECOMMERCE BUSINESS

We're in it for the long term: no shortcuts, no band-aid solutions, which end up causing your site more harm than good. In summary, rounding out our eCommerce SEO approach, the team at LION Digital focuses on highly considered, well-executed strategies that bring actionable results, setting the foundations from which you can build, such as:

  • High-quality traffic to generate more genuine customers on your website and increase sales and revenue.
  • Improved technical health of your website so search engines can easily find it.
  • Increased authority and credibility of your brand to position you above your competitors.
  • Relevant rankings that potential customers are searching for and are already interested in.
  • Quality backlinks to drive traffic to your website from meaningful, high-merit web pages with solid domain authority.

Search engine optimisation is an ongoing process that calls for diligent, accountable digital marketing techniques. At LION, we aim to achieve the site visibility your eCommerce business needs. Once we've reached that goal, we work passionately and tirelessly to keep your website ranking at the top of Google searches. So, you benefit from the increased visibility for a longer period, bringing in greater revenue over time.

Brands We've Worked With

The USPs that give LION the edge:

ROI-FOCUSED SEO

Return on investment is at the heart of every campaign plan and decision. As the organic SEO channel is the most cost-effective investment, our team aims to fulfil your retainer so the channel pays for itself.

DATA-DRIVEN SEO

At LION, we are obsessed with data and take an unbiased approach to strategy development. This allows us to crunch the data objectively and continue to deliver actionable insights.

INTUITIVE SEO REPORTING

Our custom-built dashboard reconciles all analytics insights within the growth plan, allowing you to see your campaign success at the touch of a button.

SEARCH ENGINE READY

Another LION obsession is R&D. We are perpetually investigating and learning new technologies to remain at the pinnacle of search engine optimisation.

TRANSPARENT WORKFLOW

Organisation is key to planning. We don’t want random emails and missing deliverables, so why would you? We have made our processes easily accessible to give you visibility over your growth plan. By joining our eCommerce agency, you can view and prepare for the coming months and peak shopping seasons.

LEADERS IN OUR NICHE (LION)

A business is only as good as its people, and our pride is exceptional!

We have hand-selected our talent pool from the industry’s most experienced throughout Australia and internationally. Our team exemplifies our mission to go above and beyond, forming a robust foundation that exceeds customer expectations and builds success for our customers and business.

Save Money On Your Google Shopping And Ad Campaigns

What makes the organic channel so attractive is the ROI that you can get from a much smaller investment than paid campaigns. In paid campaigns, the price is dictated by the competition and you pay for each and every click to your website typically. This detracts from the amount of revenue you can make and often leads to paying a lot of money per conversion.

Now although SEO is a long-term investment it is a strategy worth considering as if you are ranking very well for your set of chosen phrases you can explore reducing certain campaign budgets as you will essentially be getting those clicks for free. The investment with us will be fixed, will not change and will quite often be much lower than your AdWords spend so investing in SEO is not only a fantastic way to generate conversions but the strategic way in which to save money from other channels.

Book your free strategy session with a senior strategist at LION to find out how we could make your organisation one of the most recognisable in the organic space.