118%
Increase in
Organic Keywords
on 10+ positions
7X
Growth in
SMS Channel
96%
Increase in
Organic Traffic
118%
Increase in
Organic Keywords
on 10+ positions
142%
Increase in
Revenue YoY
118%
Increase in
Organic Keywords
on 10+ positions
eCommerce Marketing Calendar
Our calendar offers necessary insights into upcoming marketing events throughout the fiscal year 2021/2022, so you and your business can stay up-to-date and provide the best for your customers.
JULY’21
Christmas in July
8th-11th
12th
12-13th
17th
12th
12-13th
17th
Christmas in July
State of Origin
Grand Final
Amazon Prime Day
Emoji Day
State of Origin
Grand Final
Amazon Prime Day
Emoji Day
AUGUST’21
Spring Sales
20th
Afterpay Day
SEPTEMBER’21
Spring Wedding
Season,
Spring Raching, Music Festival Season Begins
5th
9th
17th
25th
9th
17th
25th
Father’s Day
RUOK Day
London Fashion Week
AFL Grand Final
RUOK Day
London Fashion Week
AFL Grand Final
OCTOBER’21
Christmas begins - in stores
3rd
4st
31st
4st
31st
NRL Grand Final
Labour Day
Halloween
Labour Day
Halloween
NOVEMBER’21
Start of November Campaign
2nd
11th
13th
26rd
29th
11th
13th
26rd
29th
Melbourne Cup
Singles Day
Click Frenzy
Black Friday
Cyber Monday
Singles Day
Click Frenzy
Black Friday
Cyber Monday
DECEMBER’21
Summer Starts
13th
15th
24th
25th
26th
31st
15th
24th
25th
26th
31st
Green Monday
Free Shipping Day
Christmas Eve
Christmas Day
Boxing Day
New Year’s Eve
Free Shipping Day
Christmas Eve
Christmas Day
Boxing Day
New Year’s Eve
JANUARY’22
Summer Sales, Back to School Sales, New Year’s Resolution Campaigns
3rd
15th
26th
15th
26th
New Year’s Day
Back to School Sales
Australia Day
Back to School Sales
Australia Day
FEBRUARY’22
1st
4th - 20th
14th
4th - 20th
14th
Chinese New Year
Winter Olympics
Valentine’s Day
Winter Olympics
Valentine’s Day
MARCH’22
Autumn Wedding Season
1st
15th
17th
24th
15th
17th
24th
Mardi Gras
World Consumer Rights Day
St. Patrick’s Day
Cash Mob Day
World Consumer Rights Day
St. Patrick’s Day
Cash Mob Day
APRIL’22
15th
17th
22nd
25th
17th
22nd
25th
Good Friday
Easter Sunday
Earth Day
Anzac Day
Easter Sunday
Earth Day
Anzac Day
MAY’22
5th
8th
11th-15th
(tba)
8th
11th-15th
(tba)
Cinco de Mayo
Mother’s Day
Mercedes Benz
Fashion Week
Mother’s Day
Mercedes Benz
Fashion Week
JUNE’22
Ski Season
13th
20th
21th
30th
20th
21th
30th
Queen’s Birthday
Winter Sales
National Selfie Day
End of the Financial Year Stocktake Sales
Winter Sales
National Selfie Day
End of the Financial Year Stocktake Sales
