E-commerce Digital Marketing Insights & Articles | LION Digital

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The Importance of Multichannel Digital Marketing for Modern Brands

Technology changes the way we live, think, and do business. Having a website and a social media page is not enough now to capture and convert your target audience. Today's consumers interact with brands across 15 - 20 touchpoints before purchasing. They seamlessly switch between devices, platforms, and media: researching on mobile on the way to work, comparing options on their laptop at lunch, and making final decisions while browsing social media at home. In this reality, businesses must find a new approach to their marketing. They need a multichannel strategy that meets customers wherever and whenever they're ready to engage.

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Can Running Google Ads on Subdomains Impact Campaign Performance?

To domain or subdomain? That is the question: As your eCommerce business grows or explores new markets, expanding your website’s...

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Harnessing AI for Personalisation and Optimised Send Times in Email Campaigns

Thankfully, the days of carpet-bombing email marketing are behind us. Customers no longer need to sift through inboxes full of...

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Global-E – PARTNER SPOTLIGHT

In today’s digital-first economy, strategic brand growth is often driven by expanding into international markets. Global-e is a leading cross-border...

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Benefits of Migrating to the Latest Version of Shopify 2.0

The Latest Version of Shopify Online Store 2.0: Benefits of Migrating to Shopify OVERVIEW In this article, the LION team...

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Today’s Search Landscape: Evolving Trends and Technologies

Discover the trends and technologies shaping the future of online search, from predictive search algorithms that anticipate user intent to AI-driven recommendations personalising content. In this article, we look at the rise of voice search and digital assistants, which are revolutionising user interaction with search engines, and note the critical role of mobile search and local SEO in providing tailored location-based results.

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Klaviyo vs Mailchimp: Why Over 35K Brands Have Made the Switch to Klaviyo

Have you outgrown Mailchimp? You're not the only one. Over 35,000 brands have moved email marketing platforms from Mailchimp to Klaviyo for enhanced effectiveness, improved data accuracy, and time savings. Discover the difference between Klaviyo and Mailchimp and find out why Klaviyo is the preferred choice for eCommerce brands looking to scale and grow efficiently.

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LION Digital + Shop With Friends

LION Digital’s latest partnership with the Shop With Friends polls App headlines new trends in online customer behaviour. The Shop With Friends App seamlessly attaches to your Shopify website to allow users to create polls that are up and running in less than 3 minutes. By integrating sharable Shopify polls into your eCommerce website’s shopping experience, your business can harness the power of social shopping, leading to greater engagement, increased conversions and brand loyalty.

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Best Practice for SEO: No Cut Corners and Pure Common Sense

As a seasoned eCommerce marketing agency, LION Digital delves into the 2024 Google Leak, emphasising the importance of skepticism, curiosity, and continuous testing in SEO. Explore insights and best practices to navigate this pivotal event and maintain a quality internet environment focused on user experience.

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PROTECT YOUR ECOMMERCE BUSINESS FROM FRAUD

Businesses of all sizes are at risk of eCommerce fraud. Understanding fraud techniques, detecting red flags, and implementing preventive measures are essential to safeguard your business and, importantly, your customers. Learn more about eCommerce scams and how to protect your operations in our latest blog post.

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