Google Analytics 4 Setup services - Premium eCommerce marketing services

Universal Analytics Is Being Decommissioned

On July 1, 2023, standard Universal Analytics properties have stopped processing data

What does this mean for your business?

UA Limitations

DATA MODEL

Data in UA was always in shape of tables, collection of rows, and columns with a relational metric.

Always Two  Dimensional which makes UA limited to what view it could produce.

MAJOR LIMITATION

Inability to demonstrate complex real world consumer behaviour and decision making. On July 1, 2023, this has been DISCONTINUED.

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Everything’s an event
AI marketing revolution

GA4 Neural Network Data Model

  • Data now is collected in form of ‘Events’
  • These events are spread across various GA4 instance in the entire neural network
  • Multidimensional DATA - Multiverse is the limit
  • Highly relies on what information we are able to feed to GA4

AI & Cross Platform Brain Functioning

Predictive modelling

Machine learning driven audience segments

Automated AI driven insights

Touchpoint based cross channel attribution

Smart conversion optimisation based on operation AI in neural network

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GA4 Machine Learning Based On Data Points

The Power Of Vertex AI (AI Model Used In GA4)

Incomplete GA4 eCom Setup = Performance Decline

The right eCommerce GA4 set up will improve your marketing returns now and over the long term. GA4 is the key to taking advantage of the AI marketing revolution, as is the main source of data. Diamonds in, diamonds out.

Warning: Automatic, DIY, or budget GA4 solutions for eCommerce retailers are highly likely to lead to a drop in marketing performance and potentially a severe decline in ROAS. Budget solutions are a false saving.

What can you do?

Choices?

Wait for Auto
UA → GA4 Switch

NOT RECOMMENDED

  • GA4 automatically creates a property without gtag.js code on your site
  • Means no data except user hits and traffic source
  • No demographic data
  • GAds disconnected
  • Higher conversion cost
  • Significant reduction in ROAS
  • Very severe impacts on SEM
  • Blank reporting dashboards

DIY or GA4
Budget Solutions

NOT RECOMMENDED

  • DIY install through GTM and by Google setup wizard or purchase a GA4 budget solution
  • Google reads some data from website (acquisition, demography and tech), but it’s very limited
  • GA4 won’t read consistent ecom data or product data, so your data is skewed, impacting decision making
  • Goals won’t be translated mapped into custom conversions
  • SEM conversion cost likely to increase because GAds will be seeking conversion info from GA4 AI and it won’t be accurate - conversations drop and CPC rises
  • Reporting dashboards will be missing key data sets

LION GA4 eCom 
Packages

RECOMMENDED SOLUTION

  • Setup by expert ecommerce team
  • Manual custom events setup
  • Data points custom setup - possible to track everything
  • Custom path exploration setup
  • GA4 reads all data from site
  • GA4 compliant to read all ecom data
  • GA4 compliant to read and sync Merchant Store
  • Custom conversion setup and optimisation
  • Conversions connected to GAds to lower conversion cost, as it makes use of the AI
  • Inter platform AI connectivity
  • Dashboard reporting ready
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GA4 eCommerce Plans

DIY / Budget Solutions
Not suitable for eCommerce
GA4 eCom
Starting from $3,000 + GST
LION GA4 eCom Pro
Starting from $4,500 + GST
Manual custom events setup
GA4 reads all data from site
GA4 compliant to read all ecom data
GA4 compliant to read and sync Merchant Store
Custom conversion setup and optimisation
Setup and support by LION analytics expert team
Conversions connected to GAds
Inter platform AI connectivity
Dashboard reporting ready
Data points custom setup - includes all data points
Custom path exploration setup
Advanced social measurement setup
Custom video content data tracking
Page behaviour tracking - page depth scroll %
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GA4 eCom | Report Ready Configuration

eCommerce account setup
and property creation

  • Ensure correct account structure for optimal data management for an eCommerce retailer
  • Configure properties and views based on business requirements, not standard options
  • Implement best practices for data security and privacy compliance

Data stream configuration for web and app tracking

  • Accurate tracking of user interactions across platforms and devices
  • Unified view of customer behaviour on both web and mobile apps
  • Consistent data collection and reporting for streamlined analysis

Enhanced eCommerce measurement setup

  • Automatic tracking of essential ecommerce events and conversions
  • Capture valuable insights on user behaviour and interactions
  • Customisable event tracking to capture unique business KPIs
  • This is essential for the GA4 to be report ready, so you have useful information in your reports to be able to make decisions

Custom dimensions and metrics

  • Define and track custom data points specific to your business
  • Gain deeper insights into customer preferences and behaviour
  • Monitor and analyse non-standard metrics to uncover hidden opportunities

Event tracking and parameterisation

  • Configure event tracking to capture crucial user interactions
  • Understand the impact of each event on conversions and revenue
  • Utilise event parameters for granular analysis and segmentation

GA4 eCom Investment:

Starting from $3,000 + GST* 

(Minimum Recommended eCommerce Setup)

*This price is the same irrespective whether there is no existing GA4 or if there has been a DIY/Budget Solution set up, as all aspects of any existing set up will need to be rechecked and the account will need to be properly configured for ecommerce. The price will normally be $3,000 + GST, but in some cases there could be unforeseen complications hence the ‘starting from’ price to cover this sort of eventuality

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LION GA4 eCom Pro | Advanced Customisation

Everything in LION GA4 eCom

  • Account setup and property creation
  • Data stream configuration for web and app tracking
  • Enhanced measurement setup
  • Custom dimensions and metrics
  • Event tracking and parameterisation

Data points tracking

  • Tracking setup on data points in menu/categories/product lists
  • All data points included in the starting investment
  • Best practices for data security and privacy compliance

Campaign data points tracking

  • Accurate tracking of user interactions across campaigns on homepage and on campaign landing pages

Enhanced social measurement setup

  • Automatic tracking of all incoming and outgoing social interaction data points and traffic tracing

Custom Video content data tracking

  • Track all video content metrics from linked Youtube Service

Page Behaviour tracking

  • Configure event tracking to capture page scroll depth and view durations on homepage and custom landing pages

LION GA4 eCom Pro Investment:

Starting from $4,500 + GST

(Includes GA4 Ecom + All Custom Data Points/Heatmap* and other inclusions)

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GA4 ECOM INVESTMENT

$3,000 + GST (AUD)
  • Manual custom events setup
  • GA4 reads all data from site
  • GA4 compliant to read all ecom data
  • GA4 compliant to read and sync Merchant Store
  • Custom conversion setup and optimisation
  • Setup and support by LION analytics expert team
  • Conversions connected to GAds
  • Inter platform AI connectivity
  • Dashboard reporting ready
Buy Now or Enquire now

LION GA4 eCom Pro Investment

$4,500 + GST (AUD)
  • Everything included in GA4 ECOM Investment
  • Data points custom setup - includes all data points
  • Advanced social measurement setup
  • Custom video content data tracking
  • Page behaviour tracking - page depth scroll %
Buy Now or Enquire now
Have a question? Chat with Us Or CONTACT YOUR ACCOUNT MANAGER

GA4 Opportunities + Threats

GA4 is a Major Change

Do it right

  • Boost your paid marketing ROAS
  • Gain a short/long term competitive advantage
  • Identify new CRO actions to boost sales
  • Allow Google’s AI engines to enhance your performance

Invest proactively into GA4 and it will repay the investment many times over. The sooner you invest in a professional custom data setup with enhanced GA4 features, the greater your returns. Don’t get caught out with a budget GA4 installation.

Get it wrong

  • Decline paid marketing ROAS
  • Allow competitors to take market share
  • Lose the ability to understand your customers
  • Data inconsistency across platforms and channels = poor decisions
OPPORTUNITIES
THREATS
Short Term
  • Better reporting + decisions - accurate reports to help make better decisions
  • SEM ROAS improvements - correct data feeds led to better optimisation and ROAS using AI - this alone is likely to cover the cost of a professional GA4 set up
  • Conversion rate improvements - new user journey opportunities to boost sales
  • SEM ROAS decline - poor GA4 setup will lead to dramatic drops in paid marketing performance short and long term
  • Cookies disabled - early 2024 all 3rd party cookies stop → complete reliance on GA4, so the set up has to be 100% with manual data points
  • Auto events are inaccurate - automatic GA4 events often very inaccurate
Long Term
  • Competitive advantage - better decisions, lower marketing costs, more growth
  • Consumer insights - enhanced consumer understanding (events better than sessions)
  • Predictive AI - out of the box, without complex manual modelling
  • Direct integrations - single source of data for all platforms, web, and apps
  • Lack of reporting - poor GA4 data results in less usable information compared to UA
  • Depreciated long term growth - poor GA4 setup means substandard/incomplete tracking = major growth limitation
  • AI can’t work with poor data - without custom data points and accurate inputs, the AI will be ineffective and will waste budget
THREATS
Short Term
  • SEM ROAS decline - poor GA4 setup will lead to dramatic drops in paid marketing performance short and long term
  • Cookies disabled - early 2024 all 3rd party cookies stop → complete reliance on GA4, so the set up has to be 100% with manual data points
  • Auto events are inaccurate - automatic GA4 events often very inaccurate
Long Term
  • Lack of reporting - poor GA4 data results in less usable information compared to UA
  • Depreciated long term growth - poor GA4 setup means substandard/incomplete tracking = major growth limitation
  • AI can’t work with poor data - without custom data points and accurate inputs, the AI will be ineffective and will waste budget

FAQs

What if I don't upgrade?

"For advertisers who are currently pulling in conversions from UA, and don't upgrade, spend in campaigns like PMAX will drastically decrease if target ROAS/CPA is set (as system won't detect any conversions)”, Scott Redgate

What is GA4 privacy policy?

“As privacy concerns mount, there’s a big shift away from third-party data in online advertising. That means that first-party data is gaining in importance. If you have a list of existing customers, feed that first-party data into your Google Ads campaigns to improve targeting”, Search Engine Land

What are the consequences of feeding incomplete data?

“If your feed contains incomplete data, or if your title text is poorly optimized, your ads will look and feel worse than your competitors’, and you’ll either get fewer or more expensive conversions”, Search Engine Land

Is GA4 plug-and-play?

“GA4 is quite challenging and not a plug-and-play analytics tool like Universal Analytics; you need to spend a good amount of time learning it. On the other hand, it comes with plenty of new features you can use and enhance your analytics to an unprecedented level.”, Search Engine Journal

start migrating to GA4 since data continuity and reporting are paramount to your business.

  • Upgrade to Google Analytics 4 as soon as possible to collect the necessary historical data before Universal Analytics stops processing.
  • Let our team of eCommerce specialists set you one the road to success.

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