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The Importance of Multichannel Digital Marketing for Modern Brands

Technology changes the way we live, think, and do business. Having a website and a social media page is not enough now to capture and convert your target audience. Today's consumers interact with brands across 15 - 20 touchpoints before purchasing. They seamlessly switch between devices, platforms, and media: researching on mobile on the way to work, comparing options on their laptop at lunch, and making final decisions while browsing social media at home. In this reality, businesses must find a new approach to their marketing. They need a multichannel strategy that meets customers wherever and whenever they're ready to engage.

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How to Analyse Annual Performance, Identify New Growth Opportunities and Problem Areas

Coming up to the end of the financial year it’s a great time to analyse the past 12 months’ performance,...

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Premium Blended Search Marketing

Is your ROAS strong, but your Ads are running on Brand terms? Have you increased your spending on the Search...

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Are you getting these results from email?

How do you know if you’re making the most out of your email marketing? Are 20-30% of your overall sales...

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The old model is broken, LIONs performance based model is leading the pack.

SEM, or Search Engine Marketing, is the practice of using paid strategies to increase search visibility. SEM is a digital...

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Australia Post Inside Australian Online Shopping update – January/2021

No doubt, online was a critical channel for Australian shoppers for the festive season in 2020. And now, online shopper...

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Introducing our intuitive, all-in-one, digital marketing analytics dashboard

Do you find your digital marketing not transparent enough? Have you ever wondered how your agency or internal run campaign...

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The number 1 reason why you might be choosing the wrong digital channel.

It can be difficult for businesses to know which channel to invest in first, primarily if they focus on running...

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