SEO Contractor — eCommerce & AI Search Visibility - Premium eCommerce marketing services

SEO Contractor — eCommerce & AI Search Visibility

JOB DESCRIPTION

Search for eCommerce has never been more complex — or more exciting. Shoppers are discovering products through Google AI Overviews, asking ChatGPT for buying guides, and relying on AI agents to compare and recommend. We're looking for a contractor who lives and breathes eCommerce SEO and is already thinking about how to win in the age of answer engines and agentic search.

You'll lead SEO strategy and execution across a portfolio of Australian and international clients — from technical audits and content strategy to emerging disciplines like AEO and agentic search optimisation. You'll work closely with our content, paid and web teams to deliver measurable organic growth and ensure our clients show up wherever their audiences are searching.

YOUR RESPONSIBILITIES

Client management

  • Serve as the primary SEO point of contact for a portfolio of eCommerce clients — building trusted relationships and proactively managing expectations
  • Understand each client's business objectives deeply enough to translate commercial goals into SEO priorities

SEO strategy and campaign management

  • Develop and own tailored SEO strategies for eCommerce clients — covering keyword research, competitive analysis, content strategy, technical audits, and link acquisition
  • Manage end-to-end campaign execution: timelines, deliverables, prioritisation, and performance tracking via ClickUp
  • Lead full-funnel keyword and intent research — from top-of-funnel discovery through to transactional and post-purchase queries

Technical SEO

  • Conduct deep technical audits: Core Web Vitals, crawl budget, indexability, JavaScript SEO, log file analysis, duplicate content from product variants and filters
  • Implement and maintain comprehensive schema markup strategies 
  • Identify and resolve site architecture and internal linking issues

AEO and agentic search

  • Develop Answer Engine Optimisation (AEO) strategies to secure AI Overview placements, featured snippets, and citations in LLM-powered surfaces (ChatGPT, Perplexity, Gemini)
  • Structure product content, brand entities, and merchant data so AI shopping agents accurately surface and recommend clients' products during multi-step search tasks
  • Build E-E-A-T and topical authority frameworks that serve both traditional ranking signals and AI credibility assessment

Content strategy

  • Develop content strategies aligned with client commercial goals — informational, comparison, and transactional content mapped to the full purchase funnel
  • Brief and quality-check content teams, ensuring output meets both SEO and brand standards
  • Identify content gap opportunities across organic and AI-powered search surfaces

Team collaboration

  • Collaborate closely with paid search, CRO, and CX leads to support integrated client growth strategies
  • Provide SEO direction and mentorship to junior team members and offshore contractors where needed
  • Contribute to Lion Digital's internal knowledge, processes, and SEO capability development

WHAT WE'RE LOOKING FOR

  • 8–10+ years of SEO experience, majority in an agency environment
  • Extensive eCommerce SEO experience — retail or DTC brands essential
  • Proven track record of growing organic revenue for online retailers
  • Strong client relationship and stakeholder management skills
  • Experience managing or directing team members, including across global or offshore teams
  • Highly organised and process-driven — able to manage multiple client accounts simultaneously
  • Proficient across Ahrefs, Semrush, GSC, GA4, Screaming Frog, ClickUp
  • Solid schema and technical SEO fundamentals
  • Hands-on experience with AI Overviews, SGE, or LLM citation optimisation

WHO WE ARE

Lion Digital is a performance-focused digital agency specialising in eCommerce growth. Our clients are ambitious online retailers who care about sustainable long-term organic performance. We're a lean, senior team — contractors here get real autonomy, real client relationships, and the space to do their best work. We're also investing ahead of the curve in AI-era search capabilities, so there's genuine scope to shape how we approach the next generation of SEO.

Ready to lead from the front?

Apply now and show us what you’ve got.

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