LION’ eCommerce ROAR – August 2026
CLIENT SPOTLIGHT
Half the Conversion Rate. 33x the Revenue
This one came up again in a recent conversation with a brand facing the exact same challenge: scaling across multiple markets without conversion rates dragging the whole operation down. Ledlenser’s US store was converting at half the rate of its competitors, and the pilot needed a 4.2x ROI just to survive. LION stepped in as the guide, building a multi-channel plan: rebuilt site architecture, localised SEO, restructured paid search, and Klaviyo automation across the US, UK, and Australia. The result: a 33x increase in combined search revenue, UK organic revenue up 213% YoY, and a peak BFCM ROAS of 27x.
ARTICLE SPOTLIGHT
The BFCM Playbook for Brands Competing With Global Giants
Temu now reaches 47% of Australian shoppers, Shein 30%, and Amazon 60%, all competing for the same BFCM dollars as you. Brands that planned ahead still won big last year: one LION client hit a 24x ROAS on BFCM, then a 76x ROAS on Boxing Day. Our latest guide breaks down the multi-channel strategy AU eCommerce brands need this year: paid search, email, retention, and 8 tactics that actually convert against the low-price giants.
PRODUCT SPOTLIGHT
What Are You Doing for BFCM This Year?
Every November, eCommerce teams find themselves patching campaigns together at the last minute and paying for it in missed revenue. LION’s Black Friday Accelerator gives you a six-week strategy-to-launch build across email, paid search, and Meta, fully approved before your sale period even opens. Last season, one client hit a 24x ROAS on BFCM alone – three times LION’s normal 8 – 12x benchmark.
SERVICE SPOTLIGHT
The Execution Layer Your Strategy Is Missing
Hiring a marketing coordinator can take months – the search, the interviews, the training. LION’s Marketing Coordinator Service plugs in a trained specialist who runs the daily grind (approvals, scheduling, asset-chasing), whether that’s falling on you personally or a stretched-thin team, so campaigns stop stalling.
WORDS FROM OUR CLIENTS
CHARITY SPOTLIGHT
Every Purchase Is a Vote for How Products Get Made
Running September 21 – October 4, Fairtrade Fortnight shines a light on the people behind the products we sell and buy every day, the farmers and workers who deserve fair pay and safe conditions. For eCommerce brands, it’s a good moment to check where your products come from and whether your supply chain reflects the values your customers expect.
We hope you enjoyed this edition of ROAR.
Tune in next month for more updates, insights and client stories to keep you inspired and connected in the eCommerce universe.
