CLIENT SPOTLIGHT
The Metric Most Agencies Don’t Talk About
ROAS gets all the headlines. But the number that actually tells you whether an agency is delivering? How long do their clients stay?
Helly Hansen. R.M.Williams. Simply for Strings. These aren’t short-term wins – they’re partnerships measured in years, not campaigns. In an industry where switching agencies is common, tenure is the quiet proof of performance.
PRODUCT SPOTLIGHT
SEM That Drives Real ROAS
Most eCommerce founders are paying for clicks that don’t convert. The problem isn’t their product – it’s the system behind their ads.
LION’s SEM service is built on three interlocking pillars: foundational account structure, full-funnel strategy, ROAS performance methodology, and relentless optimisation. Led by specialists who have managed over $350 million in paid media, including a team member with direct Google experience – it’s paid search built to compound, not just run.
Stop paying for spend. Start paying for results.
When Shopify Hits a Wall, We Build the Door
Product catalogues too complex for native filters. B2B pricing structures Shopify can’t handle. Cart logic that’s quietly losing revenue. These aren’t edge cases for growing brands – they’re the norm.
LION’s Custom eCommerce Development team engineers what your platform can’t provide natively. Product finders for complex catalogues. Smart cart experiences. B2B dealer portals. WMS and third-party integrations are built around your exact business logic.
If your platform is the ceiling, custom development is how you break through it.
From custom Shopify builds and platform migrations to third-party integrations and AI-powered automation – this is development built for growth.
PARTNER SPOTLIGHT
Shopify Just Opened The Door To Agentic Commerce
Shopify’s Universal Commerce Protocol is now live for all merchants, marking a significant shift in how products are discovered and purchased.
AI agents, apps and third-party platforms can now access your full Shopify catalogue through a single integration. Search, cart creation, checkout – all available outside the traditional storefront.
For eCommerce brands with complex catalogues and custom Shopify builds, this is worth paying close attention to. More from us on this soon.
WORDS FROM OUR CLIENTS
ARTICLE SPOTLIGHT
1 July Is 34 Days Away. Is Your SMS Ready?
If you send branded SMS and haven’t registered your Sender ID yet, here’s what you need to do before the cutover:
- Confirm whether you’re using an alphanumeric Sender ID (a name, not a number)
- Register it through your telco or SMS platform – not through ACMA directly
- If you’re on Klaviyo, check your sender settings now
We broke down the full process, what happens if you miss the deadline, and the flows most at risk.
CHARITY SPOTLIGHT
All In – National Reconciliation Week 2026
This week, Australia observes National Reconciliation Week – 27 May to 3 June. This year’s theme, All In, is a call for every Australian to commit to reconciliation not just this week, but every day.
We’re supporting Reconciliation Australia, the national organisation leading the reconciliation movement between Aboriginal and Torres Strait Islander peoples and all Australians.
We hope you enjoyed this edition of ROAR.
Tune in next month for more updates, insights and client stories to keep you inspired and connected in the eCommerce universe.
