Based in Australia, Lexer has emerged as a frontrunner in the retail sector with its comprehensive Customer Data Platform (CDP), designed to revolutionise brand and consumer interactions. With its roots in social media monitoring, Lexer has evolved to meet the dynamic needs of the retail industry. Lexer offers enriched data and intuitive, easy-to-use tools to enhance customer engagement.

LION Digital, known for its eCommerce and digital marketing expertise across Australia and international markets, has formed a strategic partnership with Lexer. This collaboration leverages Lexer’s advanced CDP capabilities alongside LION Digital’s proficiency in cross-channel marketing and web development. Together, they aim to deliver unparalleled customer experiences and drive growth for global brands, underscoring their commitment to innovation and customer-centric solutions in the retail sector.

Ricky Clark, LION Digital’s Technical Project Director, works with clients to improve their online visitor experience and increase conversions by helping them understand their users in an omnichannel environment. Ricky says businesses prioritising agility and rapid decision-making hold the competitive edge.

“Through our strategic partnership,” Ricky says, “Lexer and LION Digital can now offer clients cutting-edge, predictive analytics and advanced marketing methodologies to enable them to anticipate and respond to customer behaviour with unparalleled precision and foresight.”