DEV - Premium eCommerce marketing services

LION Digital delivers development solutions across every stage of the eCommerce lifecycle, from initial build through to ongoing optimisation and expansion. Whether you require a targeted fix, a platform migration, or a ground-up enterprise build, our development team operates with the same performance mindset that drives everything we do.

Full-Spectrum eCommerce Development

New Builds

Complete eCommerce store development from discovery to launch. This includes platform selection, information architecture, UX/UI implementation, theme development, payment and shipping configuration, and managed go-live.

Site Enhancement & Optimisation

Strategic improvements to your existing eCommerce store. We conduct thorough technical and performance audits, then deliver targeted development across site speed, conversion architecture, mobile responsiveness, accessibility compliance, and platform upgrades to maximise the return on your current investment.

Custom Integrations

Seamless connectivity between your eCommerce platform and business-critical systems including ERP, PIM, 3PL, CRM, payment gateways, and marketplace channels. We architect and build custom APIs, middleware layers, and webhook frameworks.

Bespoke Solutions

Complex business requirements demand purpose-built development. From custom product configurators to proprietary business logic and legacy system modernisation, we engineer solutions tailored to your specific operational needs.

Deep Platform Expertise Across Leading Technologies

Shopify & Shopify Plus

Liquid theme development, custom application builds, checkout extensibility, Shopify Plus migrations, and headless commerce via Hydrogen. We support businesses from launch through to enterprise scale.

Neto / Maropost Commerce Cloud

Extensive experience across the Neto ecosystem, including custom theme development, third-party integrations, API development, and platform migrations.

WordPress / WooCommerce

Custom theme and plugin development, WooCommerce store builds, performance optimisation, and complex product configuration. A highly flexible foundation for businesses with specific functional requirements.

Custom & Headless Commerce

For organisations that have outgrown traditional platform constraints. We design and build headless commerce architectures, decoupled frontends, and fully bespoke solutions aligned to your technical and commercial requirements.

Our Development Process

Discovery

We invest time understanding your business objectives, technical environment, and success criteria before proposing any solution.

Scope & Architecture

A detailed technical specification and project plan is delivered and approved before development begins.

Development

Iterative build cycles with regular progress reviews, ensuring alignment at every stage.

Quality Assurance

Rigorous cross-browser, cross-device, performance, and security testing prior to deployment.

Launch

Managed deployment with real-time monitoring and documented rollback procedures.

Ongoing Support

Post-launch support and maintenance packages to ensure continued performance and stability.

Custom Development in Action

A selection of recent development projects showcasing our capabilities across platforms, integrations, and bespoke solutions.

Custom Dev Shipping Integration

ProSpeed Racing

Custom bundle builder with multi-step product selection, real-time pricing, and deep WMS integration for live stock visibility.

  • Custom Bundle Builder
  • WMS Stock Integration
  • StarShipIT Shipping
  • Oversell Prevention Logic
Shopify CRO Engineering

Fishing Superstore

Bespoke product discovery experience with interactive image shopping, guided product finders, and custom cart functionality.

  • Boat Cover Finder Tool
  • Image Shopping Experience
  • Custom Yotpo Mobile Widget
  • Smart Cart with Upsells
Shopify Custom Dev

W. Titley & Co

Custom variant architecture separating length and waist selectors, plus a streamlined quick-view for faster browsing.

  • Custom Variant Separation
  • Quick View Modal
  • Improved Browse-to-Cart Flow

The LION Advantage

LION Digital is not a standalone development agency. Our developers work in close collaboration with SEO, SEM, email marketing, and conversion rate optimisation specialists.

This integrated model means every development decision is informed by organic search best practices, page performance benchmarks, conversion architecture, and long-term scalability considerations.

The result is eCommerce development that doesn't just function. It performs.

Whether you require a targeted enhancement or a full-scale platform build, we provide a thorough scope and transparent recommendation.

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