SERVICE SPOTLIGHT
Driving eCommerce Revenue: The Three Core Levers – Traffic, Conversion Rate, and Average Order Value
Over the past six months, there’s been a trend of declining conversion rates across eCommerce as consumers lower their discretionary spending due to rising costs and inflation, as well as the typical sales lull before Black Friday Cyber Monday begins.
If your business needs quick wins, and your conversion rate must be at or above industry standards, this is generally the best lever to pull, as increasing conversion rates by 20% will also result in a 20% lift in revenue with AOV gains.
CLIENT SPOTLIGHT
43% INCREASE IN REVENUE YOY, ROAS ACHIEVED 15X
With LION Digital’s eCommerce expertise, Supplement Mart saw impressive growth in the brand’s SEM performance, expanding reach and building customer trust. From precise ad targeting to budget optimisations and tailored recommendations, our team focused on maximising every dollar spent, leading to substantial growth and increased profitability. The success of our work on the brand’s Paid Media campaign speaks for itself.
151X RETURN ON INVESTMENT
Partnering with LION Digital and switching to Klaviyo transformed Pharmacy Direct’s email marketing strategy to deliver groundbreaking results. By leveraging strategic segmentation, powerful customer journeys, and tailored automation, we helped Australia’s first online chemist drive significant revenue and engagement growth. Explore our Case Study to see how we achieved these impressive results in just 30 days!
5 STAR REVIEW
PARTNER SPOTLIGHT
LET YOUR CUSTOMERS TRY BEFORE THEY BUY
In today’s competitive eCommerce world, Try With Mirra sets a new standard with its “Try Before You Buy” service. With a customer-first approach that builds trust and loyalty and increases average order values, the Shopify App is reshaping the future of online shopping. We’re proud to partner with this innovative company to help enhance retail strategies. Ready to level up your business?
ARTICLE SPOTLIGHT
SHOULD YOU RUN GOOGLE ADS ON A SUBDOMAIN?
There’s no simple answer—it depends on your strategy, audience, and SEO goals. As your eCommerce business grows or explores new markets, expanding your website’s content categories and assessing your site’s informational architecture can be exciting—but it also raises a key question: should this new content sit on your main domain or a subdomain?
CHARITY SPOTLIGHT
SPREADING JOY THIS FESTIVE SEASON
A local charity is working to make its mark on the Sunshine Coast to ensure “hope is not lost” this Christmas season. The Everyday Foundation has launched its annual Christmas initiative, Hope Hampers. The charity aims to raise much-needed funds to provide joy in a time that is often difficult for members of the community who are already struggling.
We hope you enjoyed this edition of ROAR.
Tune in next month for more updates, insights and client stories to keep you inspired and connected in the eCommerce universe.
