Black Friday & Cyber Monday - Premium eCommerce marketing services

Black Friday signals the start of the Christmas shopping season and over the years has grown into of the most important moments in any retail businesses calendar. Traditionally, one day with huge discounts attracting droves of in-store customers keen for a bargain, it has evolved into an omni-channel experience, with Cyber Monday now marking a huge day for online retail, and many businesses experimenting with much longer sales periods to drive revenue.

HOW WE CAN HELP YOU

Getting BFCM right can be a challenge, especially considering the competition around this time, however when it works, your business can reap the benefits for the rest of the year. This is especially key in 2024 as we head into a recession and consumers are becoming more frugal with spending.

Work with the LION team to execute and implement your Black Friday/ Cyber Monday strategy from start to finish and drive some real results this year.

The team will work with you on designing the best offer with advice and recommendations on:

  • WHAT you should offer?
  • HOW long should your offer run?
  • WHAT should the message be?
  • WHEN should you start?
  • WHO you should get it in front of

PAID SEARCH PROMOTION

LION’s team of search specialists will work to ensure your campaigns are setup to best practice and ready to drive results for your business.

Ad Copy

Working with your brand guidelines or existing comms; LION will write copy that will promote your BCFM offers to ensure high quality relevance and a strong CTR throughout this competitive period

Extensions

Promoting your offer across multiple iterations will be key; including sitelinks, promo extensions and more

Shopping / Performance Max

With more ad spend being prioritised by Performance Max, it is key your offer is set up to show across your Performance max campaigns this coming BFCM period

Display

Follow up site visitors with sale messaging as they browse on Google. Our team will propose audience and budget to cover campaign.

Budget & Bidding

LION team will provide guidelines on spend and bid strategies for your approval to run during the sale period

Monitoring & Optimisation

With many retailers to compete with during this time, regular checking, optimisations and adjustments are key to success, all of which will be managed by the LION team.

SOCIAL MEDIA PROMOTION

Social media done right during BFCM can be a great time to acquire new customers into your business, giving you potential to retain and cross sell to them throughout the rest of the year. Lion’s team of social specialists can help across:

Ad Copy

Working with your brand guidelines or existing comms; LION will write copy that will grab users attention on a cluttered platform, and drive sales home.

Audience

Provide a full recommendation on new audiences to test or how to refine and improve on your current targeting strategies.

Budget & Bidding

LION team will provide guidelines on spend and bid strategies for your approval to run during the sale period

Monitoring & Optimisation

With many retailers to compete with during this time, regular checking, optimisations and adjustments are key to success, all of which will be managed by the LION team.

EMAIL & SMS PROMOTION

SMS

During the sales season last year, SMS had a 20% increase in usage and sales. If you haven’t got the numbers, it’s time to promote and blast the benefits of subscribing to fill the list. By targeted SMS campaigns, we can instantly hit the palm of our customer's hands and take advantage of that juicy 96% open rate.

Email

Campaigns

Our team of specialist get creative in how we present each campaign with each campaign detailing pain points, urgency, FOMO, and highlighting the offer and when it will end, you can create a “once in a lifetime” feeling that drives home conversions.

Flows

Instead of turning off your flows, create theme-based visuals that flow from website to campaigns to automated flows. By utilising your flows you can continue to drive acquisition and pick up dormant revenue.

Email and SMS Inclusions

  • Strategy session to plan and discuss promotion structures
  • Creation of campaign calendar to maximise results (tailored to your business)
  • Custom strategy to reward VIP customers and drive more sales
  • 1 x new multi-step data capture form to accelerate list growth
  • Update and re-design of 3 key flow emails
  • Strategic BFCM database segmentation
  • 1 x BFCM-themed design template
  • 6 x hyper-personalised email campaigns
  • 3 x conversion-focused SMS campaigns

ASSET CREATION

Keen to activate a multi channel Black Friday/Cyber Monday campaign but don’t have the creative capacity? Our design team can provide a suite of assets for use across SEM, Social and Email to ensure your campaign is set up for success across every touch point.

What to provide?

You can provide a brief, existing images or assets, or simply your brand guidelines

Output

Minimum of 2 variations for use and testing across Performance max, Facebook/instagram, Email and Google display

Approval

One round of feedback and rework included in the package

  • SEM, Social & Email campaign setup
  • Campaign optimisation
  • One suite of creative assets
Enquire Now
or
Get a free account review 30 minutes Have a question? Chat with Us Or CONTACT YOUR ACCOUNT MANAGER

Black Friday & Cyber Monday

  • SEM, Social & Email campaign setup
  • Campaign optimisation
  • One suite of creative assets
Enquire Now
or
Get a free account review 30 minutes

Have a question? Chat with Us or CONTACT YOUR ACCOUNT MANAGER