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eCommerce Foundations and Marketing Strategies for Improved Scalability and ROI

A well-planned eCommerce digital marketing strategy can help businesses build a scalable eCommerce platform that supports growth and improves ROI. By focusing on eCommerce scalability and performance and prioritising scalable eCommerce architecture and solutions early on, businesses ensure that their infrastructure is better equipped to manage those challenges, ultimately driving sustainable growth and profitability as they evolve. 

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multi-channel digital marketing

Supercharge Your Site with Multi-channel Digital Marketing Multi-channel Marketing/Multi-channel Strategy are common buzzwords in agency lingo – right up there...

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eCommerce Website Migration – Avoid Losing Traffic & Revenue

Moving or migrating a site is an event that promises significant benefits in the long term and equally substantial troubles...

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It’s Time to Create a Connection With Your Customer Through Email

People are looking for human connection, now more than ever. Being stuck at home, working from home, or just a...

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Is Your Digital Marketing Partner Covid Proof?

Adaptability and growth is part of LION’s DNA. LION Digital was officially launched in April 2020, right at the beginning...

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6 Essential eCommerce Marketing Tools For Your Business

Do you know your competitors? What strategies are they using for success? The importance of being proactive rather than reactive...

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5 Steps on How to Convince Your Company to Invest in SEO

The main power of SEO is to drive traffic and sales to your company’s website. If you’re like many eCommerce...

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The Importance of Website Speed Optimisation – Part 2

Page load speed affects different factors. Many search engines, when ranking sites, have begun to take into account the page...

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Australia Post Inside Australian Online Shopping update – June/2021

Australian online shopping dipped 10% year-on-year (YOY), which is unsurprising considering the pandemic restrictions in place at the same time...

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ROI vs ROAS. How To Calculate Effectiveness Of Your Advertisement?

Digital and eCommerce are relatively new forms of marketing. They use contemporary terms, often confusing language and several three and...

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