Activation Specialist (Paid Search & Analytics) - Premium eCommerce marketing services

Activation Specialist (Paid Search & Analytics)

Sydney, Melbourne, Brisbane

JOB DESCRIPTION

The Activation Specialist (Paid Search & Analytics) is an important addition to the Search team, focusing on the tactical execution and optimisation of paid media activity.
Ideally you possess foundational knowledge and experience across one or more of the following areas;

  • Modern Search from a tactical perspective through to analytical and data driven approaches
  • Reporting & data vis experience to identify trends and proactive recommendations
  • Google Marketing Platform

The ideal candidate will leverage their skills and experience to enhance campaign performance, ensuring optimal ROI through continuous improvements and innovation in the channel.

JOB RESPONSIBILITIES:

  • Minimum of 3 years experience in performance and search marketing, managing budgets $2k - $20k+ per month (ideally experience in ecommerce, SaaS or Marketplaces).
  • Knowledge with the Google Marketing Platform, including Search Ads 360 (SA360), Google Analytics 4, and Google Tag Manager (GTM).
  • Manage detailed aspects of campaign setup, optimisation, and analysis, ensuring campaigns meet targeted KPIs and performance benchmarks.
  • Use advanced analytics to track campaign performance, interpret data, and make data-driven decisions for campaign adjustments.
  • Stay ahead of industry trends and updates in performance marketing tools and platforms, applying new techniques and technologies to enhance campaign effectiveness.

REQUIREMENTS:

  • Minimum of 3 years experience in performance marketing, managing budgets $3k - $20k+ per month (ideally experience in ecommerce, SaaS or Marketplaces).
  • Working knowledge of the Google Marketing Platform, including Search Ads 360 (SA360), Display & Video 360 (DV360), and Google Tag Manager (GTM) is desirable.
  • Analytical skills, with familiarity in using tools like Google Analytics and SEMrush for data analysis and reporting.
  • Solid communication and interpersonal skills for effective cross-team collaboration.
  • A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.
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