From Online to Wholesale: How LION Digital and Brandscope Power Smarter Growth

The partnership between LION Digital and Brandscope provides a complete solution for brands growing across both online and wholesale channels. While LION Digital drives online performance through expert digital marketing, customer acquisition, and eCommerce strategies, Brandscope streamlines wholesale operations – centralising orders, improving stock visibility, forecasting demand, and strengthening retailer relationships.

Together, they deliver a holistic approach to growth, enabling brands to maximise their online presence while ensuring wholesale operations are efficient, scalable, and profitable. This collaboration ensures brands have expert support across all channels.

The Wholesale e-Commerce Growth Challenge

Trading with a host of independent SME and large-scale corporatised “big box” retailers is a challenging landscape for many brands, placing constant pressure on margins and resources. Managing seasonal releases, large sales teams, samples, inventory, marketing and educational assets, as well as diverse distribution channels, is time-consuming and unrelenting. That’s where Brandscope comes in—simplifying wholesale operations and empowering brands to scale with confidence while protecting profits. It’s simply better business.

The Brandscope Advantage

Brandscope is a global B2B e-commerce wholesale sales and marketing platform that delivers a more economical, collaborative, and sustainable way for brands to trade with retailers. By combining advanced digital tools with intuitive design, Brandscope expedites the transition away from expensive, cumbersome traditional sales and marketing methods and ushers in a new dawn of improved operating profits and efficiencies. 

As its core offer, the platform enables brands to:

  • Sell More — Empower collaboration between sales people and retailers to drive pre-book, refill, and clearance sales with greater efficiency and immediacy.
  • Reduce Costs — Cut overheads associated with wholesale operations by reducing printed catalogues, minimising samples, empowering sales teams and controlling inventory
  • Market & Educate — Manage storage and dissemination of digital marketing and educational assets to drive brand awareness, product education and sell-through.
  • Expand Distribution — Unlock opportunities both globally and domestically by connecting brands with quality retailers who want to sell your products and establish profitable, long lasting trading relationships.

Brandscope streamlines wholesale operations by centralising trade on a single, aggregated hub where brands and retailers can collaborate to review and purchase pre-book, refill and clearance lines and manage marketing and educational assets. 

The sophisticated, yet intuitive platform, provides a better way for brands and retailers to interact in a highly competitive and constantly evolving world of wholesale, domestically or globally. 

Brandscope integrates into the world’s leading ERP (e.g. SAP, Netsuite, Cin7, Microsoft) and D2C (e.g. Shopify, Bigcommerce, Magento) platforms to fully automate data flows across orders, inventory, payments, product and processing status to reduce administration overheads and processing errors. 

The system offers a powerful alternative to bespoke B2B development, offering “out of the box” functionality that is tailored to suit both emerging and globally networked brands engaged in wholesale trade. 

Key Features Beneficial to Wholesale Brands

  • Seasonal Releases – Management of pre-book, refill and clearance release cycles, where sales representatives and retailers collaborate effortlessly on sales and marketing initiatives 24/7 to drive maximum results.
  • Integrations – Seamlessly connect Brandscope to your ERP, D2C and POS system to streamline data flows and reduce error.
  • Whiteboard Merchandising Planner – Visualise assortments across month, category, colour and price and ensure comprehensive multi-month purchasing.
  • Superfill EDI Automated Refill – Automate replenishment to keep bestsellers in stock and sales flowing.
  • Barcode Scanning Refill – Simplify the reordering process in-store with mobile-enabled scanning.
  • Digital Media Management – Empower retailers to self-manage data sourcing and asset management for their D2C, POS and social media platforms to better support the sales and marketing of brands.
  • Payment Gateway – Manage and automate wholesale payments for a smoother, more secure transaction experience.

Proven Success

Brands across fashion, footwear, sports, outdoor, and lifestyle industries have transformed the way they go to market using Brandscope. 

Brand Collective, having secured the Reebok brand from the Adidas group, is a powerful example of this transformation. 

Historically, Reebok activated pre-book releases using legacy systems, relying on printed selling tools such as order forms, catalogues and look books. The preparation of these tools was time-intensive, consuming limited in-house resources and slowing down the efficiency of launching collections and collating orders—ultimately restricting the brand’s growth.

“Our business model is heavily oriented towards pre-booking”, outlines National Sales Manager, Stuart Wright. “The ERP module available to us lacked the functionality required to support the nuances of this type of selling. It’s a very visual and collaborative process between our internal and external sales team and our retail partners. We also wanted to adopt a more sustainable wholesale model and divert the need for traditional sampling and cataloging to something more digital. We began the due diligence process to find a suitable vehicle and Brandscope emerged a solid contender based on market feedback and review of alternate options, both domestically and internationally,”  adds Staurt Conlan, Head of Reebok Wholesale.

The integration of Brandscope delivered immediate improvements in efficiency, with orders now flowing directly into the AP21 ERP—eliminating manual order forms and the inevitable complications of data importation. Beyond operational gains, Reebok has strengthened its connection and immediacy with retailers and agents, enabling the seamless launch of injection collections that drive newness and fuel the brand’s rapid growth in popularity.

The results were transformative:

  • 60% Improvement in operational efficiencies 
  • 27% Growth in pre-book orders

Testimonial:
“The Brandscope B2B e-commerce platform has been instrumental in stimulating and managing Reebok’s growth potential in the independent wholesale marketplace. It’s delivered considerable operational efficiencies, was a streamlined rollout and has been embraced by our Retailer and Agent partners as an intuitive and effective sales and marketing tool.”  Staurt Conlan, Head of Reebok Wholesale

Read the full case study here.

Driving Smarter Wholesale Success

Building on the holistic approach offered through the LION Digital partnership, Brandscope ensures that wholesale operations are just as streamlined and intelligent as online growth strategies. Navigating the wholesale landscape doesn’t have to be complex—Brandscope provides a purpose-built e-commerce B2B sales and marketing platform that simplifies every aspect of wholesale operations, allowing brands to focus on strengthening retailer relationships while confidently scaling their wholesale business.Trusted by industry-leading companies such as Yeti, Nike, Adidas, Dometic, Calvin Klein, Rossignol, Nitro, Lee, Wrangler and many more, Brandscope empowers brands to Sell Smart, Sell Easy, Sell More—unlocking sustainable growth, profitability, and operational excellence across their wholesale channels. If you’re ready to see how Brandscope can elevate your wholesale business, Book a Demo today.