In a softening economy, it’s sensible for businesses to shop around for the best deals – better efficiency and results for the same price. In this article, we focus on the benefits of working with a single eCommerce specialist agency for all digital marketing channels as one of the ways to optimise marketing expenditures in a soft economy.
CLIENT SPOTLIGHT
14X ACHIEVED ROAS, 40% INCREASE IN ORGANIC REVENUE AND 38% INCREASE IN PAID REVENUE
When Chemist Australia approached LION, the search channels were underperforming and not using their full potential, significantly lacking behind the direct competitors. A range of audits was held to investigate the current conditions, improve the results on key categories, analyse competitors, identify market opportunities and plan the subsequent work. The emphasis was on avoiding organic traffic cannibalisation, and significant results of the efforts could have been observed already in three months.
37% INCREASE IN ORGANIC SESSIONS, 367% INCREASE IN ORGANIC REVENUE AND 432% INCREASE IN REVENUE FROM EMAIL+SMS
When LION started working with Fishing Superstore, it was a brand new company with a brand new website. We ensured the Fishing Superstore website’s optimisation for search engines during the building process. Email + SMS channel significantly contributed to hitting the initial commercial goals and nudging the website and overall brand recognition. Within six months, LION was able to generate a record revenue from Email for Fishing Superstore in a soft market and achieved the first page results in Organic search next to the industry giants.
PRODUCT SPOTLIGHT
Google Universal Analytics will stop running in 2023, so it’s a race against time to migrate to Google Analytics 4 as soon as possible and start collecting necessary historical data in preparation for the upcoming changes. LION Digital has a new Google Analytics 4 Set Up Product available to purchase on our website with a 50% discount for existing customers and a 20% discount for Shopify merchants.
MARKET SPOTLIGHT
AUSTRALIA POST. INSIDE AUSTRALIAN ONLINE SHOPPING ECOMMERCE UPDATE
LION shares the data from Australia Post. Black Friday and Cyber sales drove Australian online shopping in November 2022, making it hit a historical record with a +3% increase year-on-year (YOY) compared to November 2021 and a 38% month-on-month growth compared to October 2022. The results summarise the data and give insights into Australian Online Shopping trends for November 2022.
SEO & DEV – EPISODE #3. WHY IS SEO DOCUMENTATION SO CONFUSING?
Martin Splitt, a developer advocate at Google Developer Relations, was joined by Michael King, founder and CEO of a technical and marketing SEO agency. They discussed issues with documentation leading to developers not trusting SEOs, and the importance of context in regard to automation, tools, and rules.
We hope you enjoyed this edition of ROAR.
Tune in next month for more updates, insights and client stories.
