CLIENT SPOTLIGHT
8x ROAS, 40% Increase in Online Sales, 232% Increase in Paid Revenue MoM
LION Digital partnered with MARAIS, one of Australia’s leading luxury fashion boutiques, to elevate their digital performance ahead of the critical October–December 2024 shopping period. Through in-depth Paid Media and SEO audits, campaign restructuring, and coordinated seasonal promotions, we helped MARAIS deliver outstanding results and significantly exceed their revenue targets.
Off the back of a standout Q4, MARAIS continues to excel – reaching new heights with 9x ROAS in Q2, further cementing the success of the strategy and work delivered during the peak season.
PRODUCT SPOTLIGHT
Protect Your Data. Maximise Your Growth with GA4 Setup Pro
Migrating to Google Analytics 4 isn’t just a technical upgrade — it’s critical to protecting your marketing performance and future growth.
Our GA4 eCommerce Pro Setup Service includes a full audit of your current structure, complete migration of your Universal Analytics properties, seamless linking to Google Ads for smarter bidding, custom event mapping, audience migration, and properly configured AI tools to surface insights faster. We re-audit after implementation to ensure no gaps in your tracking or reporting.
We’ve already helped clients uncover critical issues like double-tracking, which can seriously compromise data and lead to poor decisions. With the right setup, you can trust your numbers and your strategy. Ready to get it right?
PARTNER SPOTLIGHT
We Help Your Brand Stand Out With Clearer Tools, Smarter Support, and Better Results
Clearer.io is the parent brand behind a collection of powerful, easy-to-integrate eCommerce tools – including REVIEWS.io, Influence.io, Boost, Address Validator, Rich Returns, and ViralSweep.
While LION brings the audience, Clearer.io makes sure they stay, shop, and come back. Together, we create a powerful end-to-end growth engine for eCommerce brands, performance marketing and performance experience.
5 STAR REVIEW
ARTICLE SPOTLIGHT
ROI vs ROAS: What’s the Difference & Why It Matters
In our latest article, LION Digital explains the key differences between ROAS and ROI, how to calculate them, and when to focus on each. Learn how ROAS helps measure advertising efficiency, while ROI shows true profitability, and why using both is essential for smarter marketing and investment decisions.
CHARITY SPOTLIGHT
Lacing Up for a Cause: Mother’s Day Classic 2025
The Mother’s Day Classic is Australia’s most inspirational, cause-driven community event. Every year, thousands of Australians come together on Mother’s Day to start their day with purpose. Their aim is to unite and inspire the community, create a fun and engaging event experience, celebrate and remember those touched by breast and ovarian cancer, and raise life-saving funds for research.
Our Head of Client Success, Simon Gellibrand, a passionate marathon runner, highlighted the Mother’s Day Classic as a fantastic opportunity for Australians to come together on Sunday, 11 May 2025, to walk or run in support of a meaningful cause.
We hope you enjoyed this edition of ROAR.
Tune in next month for more updates, insights and client stories to keep you inspired and connected in the eCommerce universe.
