CLIENT SPOTLIGHT
Bringing Segafredo Zanetti’s Heritage to Life Through Seamless UX
LION Digital partnered with Segafredo Zanetti to bring their rich Italian coffee heritage to life online through a complete website redesign.
With a focus on improving usability, showcasing their premium coffee range, and reinforcing brand consistency, the new site delivers a more engaging and conversion-focused experience.
The project was met with a glowing 5-star review, reflecting the strength of the collaboration and the impact of the final result.
PRODUCT SPOTLIGHT
Done-for-You Klaviyo Setup to Supercharge Your Email Revenue
Thinking about switching to Klaviyo or setting it up for the first time? We’ve helped merchants like Pharmacy Direct to migrate seamlessly – and the results speak for themselves: 151x ROI and 80X total email revenue growth in the first month.
As a Klaviyo Master Elite Partner, we do the heavy lifting – setup, segmentation, deliverability, automations, while you stay focused on growth.
Looking To Close Out The Financial Year With Momentum?
At LION Digital, we’re not just another agency – we’re your growth partner. That’s why we’ve created The LION Promise: a performance-based agreement built for ambitious retailers and brands looking to maximise channel performance and get a clear return on investment. We promise to deliver at least the value of your contract back to your business.
With EOFY fast approaching, now’s the time to maximise ROI and set your next quarter up for success. This offer is limited to just 8 qualifying merchants – get in before June 30th and see if your brand qualifies.
PARTNER SPOTLIGHT
Bringing Conversational AI to eCommerce
Preezie delivers a human-like AI shopping assistant that transforms online stores with better search, instant answers, sizing and style advice, and tailored recommendations — all available site-wide and right on product pages. With fast, no-code setup and seamless integration across major platforms, Preezie helps brands boost engagement, increase conversions by up to 110%, and deliver personalised support 24/7.
5 STAR REVIEW
ARTICLE SPOTLIGHT
MER vs ROAS: Which Metric Should You Focus On?
In our latest article, LION Digital breaks down two key marketing metrics: Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS). While both measure marketing effectiveness, MER offers a high-level view of overall marketing profitability across all channels, ideal for strategic decisions. ROAS, on the other hand, zooms in on specific campaigns or channels to optimise short-term ad performance.
Want More Sales on Amazon?
Selling on Amazon is more competitive than ever. To win, your products need to stand out by ranking higher in Amazon’s search results, starting with effective Amazon SEO. Amazon’s A9 algorithm prioritises relevancy and sales velocity, so optimising keywords, pricing competitively, and crafting compelling product listings are key to gaining visibility and driving sales.
Discover how LION Digital’s Amazon Marketing Services can help you rise above the competition and maximise your revenue.
CHARITY SPOTLIGHT
Taking Action for Our Oceans
This World Ocean Day, we’re proud to support Conservation Volunteers Australia, who are working hard to protect our oceans from plastic pollution.
At LION Digital, some of our clients are in the water filter industry – helping people reduce single-use plastics is the first step towards cleaner oceans. Using a reusable water bottle goes hand-in-hand with this mission.
We hope you enjoyed this edition of ROAR.
Tune in next month for more updates, insights and client stories to keep you inspired and connected in the eCommerce universe.
