CLIENT SPOTLIGHT
700% Increase in Email Revenue, 73% Increase in Unique Clicks YoY, 108% Increase in SMS Campaign Revenue YoY
For over two years, LION Digital has supported Pure Water Systems, one of Australia’s leading water filtration brands, in transforming email and SMS into powerful growth channels. By building strategic automation, customer-focused flows, and a consistent communications calendar, we’ve helped establish a high-performing retention program that continues to deliver results.
With steady month-on-month growth, Pure Water Systems is a standout example of the long-term impact of a well-executed lifecycle strategy.
EOFY Recap: Let’s Talk Your Next Steps
As we close out the financial year, here’s a quick snapshot of some recent SEM results from across our client portfolio:
- Guitar Brothers achieved a 24x ROAS through focused, data driven campaigns.
- Simply for Strings delivered a 10x ROAS by staying sharp on targeting and optimisation.
- MARAIS saw 8.3x ROAS, building on momentum in a competitive market.
If your results didn’t stack up this year, request an eCommerce Scorecard – a quick way to spot opportunities and kickstart your FY26 strategy.
SERVICE SPOTLIGHT
Expand Your Global Reach with Expert eCommerce Solutions
With cost-of-living pressures reshaping customer demand, more Australian businesses are looking beyond their domestic markets to stay competitive. According to a recent Australia Post report, 40% of Aussie businesses plan to expand internationally within the next 2-5 years – a trend we’re seeing firsthand at LION.
Several of our clients are already feeling this pressure. Two merchants recently made the strategic decision to enter new markets, including India and New Zealand, leveraging cross-border eCommerce to diversify demand and future-proof their growth.
Complimentary Market Sentiment Research – Know Your Audience
Knowing exactly who your target audience is and understanding how your brand is perceived compared to your competitors are the keys to growth and lasting success.
That’s why we’re offering a complimentary, in-depth research package that will help you:
Precisely define your ideal customers.
Gain a clear competitive edge through side-by-side analysis of your brand vs. competitors, including real customer sentiment from Reddit, forums, and social platforms.
Identify untapped content opportunities to create engaging, targeted messages that resonate and convert.
This is your chance to start the new financial year armed with insights that will drive smarter decisions, stronger engagement, and better ROI. Fill out the form and claim your complimentary research today.
PARTNER SPOTLIGHT
Turn Your Next Lease Into a Strategic Advantage
Most retail brands compete in two key markets – online and in-store. To help our clients win on both fronts, we’ve partnered with Your Leasing Co., experts in securing premium retail locations at the best possible terms. From rent reductions to off-market deals, they help eCommerce brands expand smartly and profitably.
5 STAR REVIEW
ARTICLE SPOTLIGHT
AI, Chat, and the Future of eCommerce
With ChatGPT Shopping and Checkout, OpenAI is launching a new era of conversational commerce – where AI helps users find, compare, and purchase products in real time through natural conversation.
This shift brings fresh challenges and exciting opportunities for ecommerce founders. If you missed our deep dive into what this means for eCommerce brands, check out the article now and stay ahead of the curve.
ARTICLE SPOTLIGHT
Give Water Today
This month, we’re supporting Water.org – a global nonprofit working to bring safe water and sanitation to communities in need. Founded by Gary White and Matt Damon, they’ve empowered over 79 million people across four continents with access to life-changing resources that bring hope, health, and brighter futures.
We hope you enjoyed this edition of ROAR.
Tune in next month for more updates, insights and client stories to keep you inspired and connected in the eCommerce universe.
