194%
Increase in Organic
Keywords on 4-10 positions

Black Friday signals the start of the Christmas shopping season and, over the years, has grown into one of the most important moments in any retail business's calendar. In 2024 alone, Australians spent A$2.2 billion online across the Black Friday/Cyber Monday weekend, with Australia Post delivering a record 103 million parcels between November and December. With 72% of Australians shopping during BFCM - and more than a third buying online for the first time - it’s clear this period is no longer just about discounts, but a powerful opportunity to capture new customers and drive long-term growth.
We combine expert knowledge across Email, SEM, and Social to create a seamless, high-performing BFCM strategy. Each campaign is tailored to your business, maximising impact and ROI. With proven results and dedicated management, we ensure your brand stands out during this competitive period.
We provide a BFCM-themed email template, four hyper-personalised email campaigns, and automated flows tailored to maximise engagement and conversions throughout the sales period.
Your account will be set up with up to four Performance Max campaigns, including full campaign launch and management for 6 weeks to ensure your ads reach the right audience at the right time. We will work with you on budgets, timing and optimisation of your shopping feed.
Up to four Advantage Plus campaigns will be launched and managed across Facebook and Instagram for 6 weeks, designed to capture new customers and retarget existing ones effectively. We will review competitors, your goals and past performance to provide budget recommendations.
We handle full setup and launch, manage campaigns for six weeks, and provide regular monitoring and optimisation to ensure your BFCM campaigns perform at their best.
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