Benefits of a Professional Brand TOV for Your Content | LION Digital

Align Your Brand Guidelines TOV for Commercial Success. Effective Content Marketing is the Key Differentiator for Your Brand and Business.

BOOK A CONTENT MARKETING TOV WORKSHOP WITH US TODAY!

Discover your unique Tone of Voice and how to speak to your target audience in the right way – by unlocking “value over volume” of content.

Take a content-led approach to build connections with your customers with an instantly recognisable Brand TOV.

Create content with meaning to connect and convert on the online customer journey. Our TOV Workshop not only focuses on your tone but will also determine your top-selling products, your audience, how to use your product and how your product solves key pain points.

Contribute to consistent end-to-end customer journeys within a cohesive digital marketing full-service agency.

  • Meet with Channel Heads to go over the Content Questionnaire
  • Ensure consistent brand messaging across all channels
  • Don’t risk your marketing with 100% AI-generated content
  • Improve engagement and conversions
  • Inform your entire content marketing strategy
$3,500 + GST (AUD)
or
Leave Enquiry Have a question? Chat with Us

What a precise Content Marketing TOV can do for your brand

Create powerful user experiences that build trust and authority to ensure your prospects and leads become loyal customers.

Use your Tone of Voice to deliver authentic messaging across multichannel platforms, ensuring your marketing campaign remains consistent and achieves better cut-through.

Deliver consistently well-crafted, original content that will set your brand on a winning streak for Google generative search. While AI has a place as a helpful tool in content creation, a bespoke Tone of Voice brand guideline will ensure seamless experiences for your customers.

Build strong connections with your customers with a seamless TOV across channels

Build a solid understanding of the customer to create a really effective TOV that will power your content marketing at scale.

A TOV helps you communicate your brand personality, values and message effectively. An essential part of content marketing, your TOV establishes the language, style and mindset that sets your brand apart from your competitors.

A Brand TOV is vital for building brand awareness, authentically connecting with your audience and standing out from your competitors.

Drive customer engagement with a consistent Tone of Voice

Schedule a LION Digital TOV Workshop for:

Grow brand recognition and awareness

Fresh insights on how you see your brand

Establish a Content Marketing Brand TOV that informs the entire customer journey

Boost customer acquisition and retention rates

Encourage dialogue across all your channels with relatable consistency

Build audience trust and credibility via harmonious brand messaging

Create a holistic content experience that informs your marketing

WHAT WE OFFER

Veteran Content Team with 25+ years of industry experience to guide you through the TOV information-gathering process.

Taking a data-driven approach in the platforms to help you understand your current demographic profiles and what growth can be achieved through content.

Seasoned Channel Leads with direct access to your TOV template to create consistent and clear content messaging across all touchpoints.

quote icon
5.0 rating

“I recently had a Tone of Voice meeting with our digital marketing team and I am happy with the results. The session was productive and insightful, allowing us to align more closely on how our brand should be represented in our communications.

The marketing team demonstrated a keen understanding of our business and our unique needs. They were attentive and receptive to the specific language and tone we prefer, which will undoubtedly enhance the effectiveness of our campaigns. It’s clear that they took our feedback seriously and are committed to incorporating it into their strategies.

Overall, I’m very pleased with the outcome of the meeting. The team now has a much clearer grasp of our expectations and I am confident that this will translate into more compelling and cohesive marketing efforts moving forward. Thank you for your dedication and willingness to adapt to our vision.”

Milly Brett

Dust N Boots

THE FULL SCOPE

Who is this for?

Are you a startup brand looking to make a big splash in the eCommerce ocean or an established online retailer hoping to stand out in a sea of competitors? Or perhaps you’re a mid-tier retailer who’s hit a ceiling with your current acquisition channels and is looking to evolve your brand.

Your unique Tone of Voice acts as a signal luring customers to your brand in the crowded eCommerce space.

Your TOV may be authoritative, cheeky, conversational or bold, depending on your brand personality and what message you want to convey.

Content marketing TOV can increase revenue by increasing customer loyalty.

Our LION Digital TOV Content Workshop is for you if you’re looking to:

Target your customers with consistent brand messaging

Increase CLV for your eCommerce business

Build a solid audience of loyal customers

Attract more customers to your brand

Achieve greater cut-through with human-created content

Improve the likelihood of conversions

Inform your entire content marketing strategy

Create powerfully cohesive content that clearly identifies your brand across all channels

Invest in getting your TOV right from the beginning to differentiate from your competitors.

WHAT YOU WALK AWAY WITH

A custom-built template to create consistency in your brand languaging

A content guide to inform your cross-channel messaging within our unified proprietary framework

Grow customer retention and maximise your CLV

Additional Features+ included for extra cost

Brand Guidelines TOV Playbook PDF (additional cost)

Join our Head of Client Experience and our Digital Content Manager for our comprehensive bespoke Content Workshop to identify your Brand’s TOV and ensure your digital content conveys the right message to your target audience.

Trusted by Ecommerce brands around the world

CONTENT WORKSHOP: ALIGNING YOUR BRAND TONE OF VOICE

  • Meet with Channel Heads to go over the Content Questionnaire
  • Ensure consistent brand messaging across all channels
  • Don’t risk your marketing with 100% AI-generated content
  • Improve engagement and conversions
  • Inform your entire content marketing strategy
$3500 + GST (AUD)
or
Leave Enquiry

Have a question? Chat with Us

Head of Client Success
Digital Content Manager
Senior Content Writer

Contact Us