Plug-and-play Virtual CMO Product

LION Digital plug-and-play Virtual CMO focus on digital engagement and experiences

We help

Create brands loved by both audiences and algorithms

Educate and evolve your internal teams

We can

Create a marketing department

Act as a plug-and-play high-level resource

Service spectrum

Discovery + Briefing

Strategy

Concept + Direction

Working with key stakeholders
Identifying key campaign or project objectives
Immersing in the brand, region, market, and industry.

Synthesising:
Discovery session
Gathered insights
Implicit data
Explicit data

Exploration of opportunities
Evolving and refining the final strategic direction
Managing production
Execution across all the required content, collateral, and channels.

Brand / Content / Asset / NFT Production

Social Cutdowns

Creation of the adaptable omnichannel assets to be utilised throughout the entire ecosystem and across downstream campaigns:
Digital brand assets
NFTs
Avatars
Characters,
Collateral that outlive the launch.

Social Media / Community

Creation of the adaptable omnichannel assets to be utilised throughout the entire ecosystem and across downstream campaigns:
Digital brand assets
NFTs
Avatars
Characters,
Collateral that outlive the launch.

Blended Search Marketing

Increasing quantifiable impressions
Ensuring a navigable digital pathway from campaign exposure to product/brand.

Outputs:

Deep understanding
Identified Initial Deliverables

Outputs:

Project or Campaign strategy that underpins the direction and all subsequent executions
Reverse brief

Outputs:

Campaign Concepts
Creative Direction
Campaign oversight

Outputs:

Omnichannel Digital Assets

Outputs:

Community Engagement

Outputs:

Campaign Digital

Platform

UX/CX + Architecture	UI + Creative Concepts	Development + Integration	UAT + Testing	Minting	Go Live / Claiming / Selling
Creating wireframes for pages identified in the sitemap. Compliance with user priorities and needs.	Creating a design concept drawing on the brand/campaign creative direction and the previously established UX & CX.	Building the platform within the agreed CMS or third-party service as per the approved design. Providing integration access points for the existing collateral.	Comprehensive internal and external UAT and security review.	Finalising the platform NFT content Minting and writing the NFT to the blockchain through the agreed technology	Release brand / product / campaign / NFT to the public.
Outputs: Sitemap and site wireframes.	Outputs: Design Concepts and Rollout across site pages.	Outputs: Developed Product	Outputs: Tech Spec Platform sign-off	Outputs: Minted NFTs	Outputs: Brand Equity

Plug-and-play Virtual CMO

On average, it takes 22 days and 32 touchpoints
across various devices and media environments to drive 1 conversion.

We have the broad and blended experience to help capture this!

Have a question? Chat with Us

Recently added

Recently added

Plug-and-play Virtual CMO

LION Digital plug-and-play Virtual CMO focus on digital engagement and experiences

We help

We can

Service spectrum

Platform

Plug-and-play Virtual CMO

Gain insights on how to optimise digital channel efficiency with our complimentary eCommerce audit valued at $4,500.