7X
Growth in
SMS Channel
96%
Increase in
Organic Traffic
118%
Increase in
Organic Keywords
on 10+ positions
142%
Increase in
Revenue YoY
118%
Increase in
Organic Keywords
on 10+ positions
Every eCommerce business faces challenges at various stages, whether it's stagnating sales or needing fresh insights to take your brand to the next level. If you’re struggling with growth or need expert insights, an eCommerce consultant could be exactly what you need. With nearly two decades of experience in eCommerce strategy, platform management, digital marketing, and improving operational efficiency, Leo Comino - Founder of LION Digital and Fishing Superstore - has successfully helped businesses of all sizes, including global brands like RM Williams, Nutrition Warehouse, Decathlon, and L'Oréal, overcome challenges and achieve exceptional growth.
As a retailer and agency owner, Leo understands both sides of the table. Leo began his career in retail at 14, where he developed his customer-centric approach and passion for delivering outstanding results. This foundation has shaped his career as an eCommerce consultant and digital strategist, helping retailers, brands, and manufacturers achieve transformative outcomes.
LION Digital, Leo’s eCommerce-focused agency runs the entire marketing remit for Fishing Superstore providing Leo a unique seat at the table as a client of the agency creating continuous opportunities for client experience optimisation.
Under Leo's digital strategy, Fishing Superstore, has achieved explosive growth, outranking industry giants Anaconda and BCF for top category terms like “Fishing Lures” in a true David vs. Goliath story. Under Leo’s leadership, Fishing Superstore achieved:
With Leo, you get the best of both worlds. As a consultant and coach, he offers expert guidance tailored to your business needs, while also working directly with the LION Team to execute those strategies seamlessly. This hands-on approach ensures that every plan is not only thoughtfully crafted but also effectively implemented, driving measurable growth and lasting success.
Leo partnered with industry leader RM Williams for 2.5 years, transforming their organic strategy and achieving:
In addition to his success with RM Williams, Leo also led the email marketing strategy for Nutrition Warehouse.
Leo’s expertise also played a crucial role in Helly Hansen’s digital transformation.
Beyond these successes, Leo has worked with other market leaders, such as Gucci, Decathlon, and L'Oréal, Highgrove Bathrooms, 4wdSupercentre crafting strategies that enhance their online presence and drive measurable growth.
As a member of the One Life Club, Leo connects with global leaders and industry mentors, embodying his dedication to personal growth and empowering others to achieve their goals. Recognised for his strategic insights and innovative solutions, Leo has earned a reputation as a trusted partner and eCommerce strategist. His commitment to innovation, strategic insight, and client success continues to set him apart as a visionary in the digital marketing landscape.
Leonidas was engaged, energetic and thorough during our consultation session. I feel really confident Leo and his team can assist in all aspects of digital marketing, process and strategy. Thank you for your time.
Partnering with an experienced eCommerce consultant like Leo greatly benefits businesses looking to improve their online presence and boost growth. With expert advice and customised strategies, an eCommerce consultant helps turn your goals into action plans that support long-term success. His personalised approach and wide network of trusted partners across industries help you stay competitive, implement the latest technologies, and solve complex challenges with ease.
I’ve had a series of consults with Leo and his advice and open approach has been really helpful. I am looking forward to working with Lion in the coming months, it has been refreshing to deal with honest people in a notoriously difficult space for business owners.
An eCommerce consultant helps businesses improve their online operations by creating strategies, enhancing marketing, and boosting efficiency. They analyse a business's strengths and weaknesses, spot growth opportunities, and provide solutions to reach specific goals. Consultants guide businesses in choosing the right eCommerce platform, improving logistics, and using new technologies to stay ahead. They also help make data-based decisions, improve customer experience, and grow the business. By solving problems and following best practices, an eCommerce consultant is key to increasing profits and ensuring long-term success for online businesses.
What sets Leo apart is his nearly 20 years of experience driving growth for businesses of all sizes, including global leaders like RM Williams, Decathlon, and L'Oréal. He goes beyond consulting, becoming a true partner in his client's success with tailored strategies that uncover opportunities and solve challenges. Through his wide network of trusted industry partners, Leo ensures clients have access to the latest tools and expertise, keeping them competitive and innovative in the fast-changing eCommerce landscape. Leo is dedicated to building long-term relationships and implementing data-driven solutions that drive sustainable growth and success.
Hiring an eCommerce consultant is a great way for businesses to get expert help without hiring someone full-time. Consultants bring fresh ideas and deep knowledge of industry trends, helping you tackle challenges and discover new opportunities. They can spot inefficiencies, suggest helpful tools and strategies, and create solutions that grow with your business. Their support is also cost-effective, helping you avoid expensive mistakes and move forward faster. Working with a consultant gives you valuable insights and a clear plan to boost growth and stay competitive in the ever-changing online market.
eCommerce consultants help businesses pick the right platforms for their needs and growth plans. They carefully examine your business requirements, such as the types of products you sell, your target audience, your budget, and your growth plans. You can make the best choice by considering factors like how easy the platform is to use, how well it integrates with other tools, customisation options, and costs. Consultants also assist with moving to new platforms, ensuring your data stays safe and operations run smoothly. They manage custom integrations, helping different systems like inventory and CRM tools work together. This thorough approach ensures your eCommerce platform supports your business in the best way possible.
eCommerce consultants play a crucial role when expanding internationally. They guide businesses through challenges like understanding local laws, tax rules, logistics, and currency issues. By researching consumer behaviour and studying local competitors, consultants create strategies to help businesses enter new markets and adjust their products to fit local tastes. They also suggest helpful technology, like multi-currency payment systems and region-specific websites, to improve the shopping experience. Consultants also tackle logistics, like shipping and supply chain, making the global expansion process smoother. With their help, businesses can grow successfully in new international markets.
