Fractional eCommerce Marketing Team - Premium eCommerce marketing services

Fractional Ecommerce Marketing Team

Your full eCommerce marketing department - for a fraction of the cost.

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From Meta and Google to SEO, CRM, Loyalty and Web Development - get a senior marketing team that plugs into your brand, drives performance and gives you back time to focus on what matters most.


No hiring. No overhead. Just specialist execution and measurable results.

Growing an eCommerce business requires skills across Paid Ads, content, SEO, retention, data and strategy - but hiring a full in-house team is slow, expensive and high-risk.

That's where LION comes in.

We become your plug-in marketing department, giving you access to specialist talent across all channels - for a fraction of the cost of hiring internally.

  • Senior specialists across SEO, SEM (Paid Search), Meta / Paid Social, Email, CRM & Web Development

  • Loyalty and lifecycle marketing to retain and grow customers

  • Data-driven optimisation across all campaigns and channels

  • Predictable cost and output - no hidden overhead

  • Fast speed-to-value - plug in and start seeing results

  • Agility to scale with seasonality, launches, or growth phases

  • Unified cross-channel strategy connecting acquisition, retention, and revenue

WHAT OUR CLIENTS ARE SAYING

Caitlin Probert

Online Manager

Chempro Online

5.0 rating

I can’t say enough good things about Lion Digital! From start to finish, their team has been nothing short of outstanding. They took the time to really understand our business and crafted a marketing strategy that exceeded our expectations.


Communication was seamless, and they always kept us in the loop with regular updates and progress reports. What truly stood out was their dedication to achieving results.


If you’re looking for a marketing agency that combines innovation with professionalism and delivers real results, Lion Digital is the way to go. Highly recommended!

Richard Hirst

Head of eCommerce

Taylors Wines

5.0 rating

A fantastic partner for our CRM refresh. As part of our recent brand refresh, we worked with LION to strengthen our Klaviyo email ecosystem, which involved Email flow strategy through to design and execution. The team delivered a complete suite of retention, trust, re-engagement, win-back, replenishment, and anniversary flows, each aligned with our new ‘For all time’ positioning. The result is a program that not only looks and feels true to our identity but we have no doubt will perform exceptionally well, helping us deepen customer relationships, drive repeat purchase, and strengthen loyalty.

Mikhyla Dudley

Head of eComm

Havaianas

5.0 rating

Such a great experience working with the Lion Digital team on our recent website migration project for havaianas.com.au. The experienced team went above and beyond to assist with the SEO piece of the migration and I would highly recommend them!

Tony Titley

Chief Executive Officer

W. Titley & Co

5.0 rating

These guys know what they are doing!! We have just begun our partnership with Lion but from the get go we have found them to be very thorough and have been understanding of our limited digital marketing knowledge.

Rodrigo Sousa

Conversion Manager

BikesOnline

5.0 rating

Great service provider, very knowledgable and responsive.

Ben Martin

Managing Director

G Life Watches

5.0 rating

Working with the team at LION Digital has been like a breath of fresh air. I almost gave up on working with an agency after 4 previous failed engagements. Their eCommerce and channel specialisation has been really effective and I’ve recently achieved 200% growth year on year.

If you are looking for a true eCommerce digital marketing specialist who is committed to your growth, then try LION.

Jake Di Blasi

Managing Director

Pen City

5.0 rating

Fantastic Service and Staff. They were very friendly and easy to deal with, and gave a big boost to our online Traffic and Webstore.

Heather Earl

eCommerce & Digital Marketing Manager

Nutrition Warehouse

5.0 rating

Working with the Lion team on our ESP migration to Klaviyo was seamless. They were always transparent with information, reporting, updates and needs – he was like an extension to our team for this project. Recommend for both strategy and execution.

Jenny Fang

Super Sleeper Pro

5.0 rating

James (our director) and Tom (the sales lead) really like the design you made. I’m very happy with what we have done with the design template!

Stephen Brumwell

Operations Lead

CATALO Natural Health Foods Ltd.

5.0 rating

Where do I start? If you’re looking to invest in your eCommerce digital marketing, you won’t regret bringing LION on board. The entire team at LION are veterans in their field and excel at what they do.

They offer a comprehensive approach across the entire digital space and are true experts in eCommerce. If you own an eCommerce business or run an eCommerce brand, it just makes sense to work with these guys. 10/10 recommend!

What You Get

SEO (Search Engine Optimisation): full funnel organic traffic strategy including technical SEO audits, on page optimisation, content and blog strategy, link building, SERP monitoring and optimisation.

SEO now includes our recent Agentic Ecommerce approach to SEO - SCOPE AI

Web Development: Website enhancements, CRO-focused updates, integrations, and technical improvements to support campaigns and improve conversions.

SEM (Paid Search / PPC): strategic setup and ongoing management of Paid Search campaigns (Google, Bing etc.): keyword research, ad copywriting, bid management, conversion tracking, performance optimisation.

Meta / Paid Social: end to end Meta (Facebook, Instagram) advertising including audience strategy, ad creative and copy, campaign setup, campaign optimisation and reporting. We can extend to other paid social channels if relevant.

Email Marketing and Retention: segmentation, email flows (welcome, abandoned cart, post-purchase, reactivation), campaign strategy, copywriting and creative, automations setup, analytics and performance tracking.

Analytics & Insights: At LION Digital, we believe smarter decisions start with clearer insights. To do this, there are three areas to our Analytics service:

  • Multichannel eCommerce Dashboard - gives you full visibility into your digital performance
  • Analytics & Tracking - provides multichannel tracking, accurate attribution using Shopify Plus or GA4 as the source of truth
  • Insights - Data analysis at scale that is used to understand your customer behaviour and drive the next best decision.

What This Means For Your Business

You get time back.

We handle all marketing so you don’t need to hire, coordinate or manage specialists.

You get certainty - and accountability.

A fractional team gives you predictable cost, clear scope and senior execution, without the payroll risk, overhead, or management burden of hiring and retaining full-time staff.

You get expert execution.

LION’s team has deep experience across ecommerce, digital marketing, analytics and growth.

You get agility and scale.

As your business changes or grows we scale marketing effort up or down, for launches, promotions or quieter periods, without you hiring or firing staff.

You get results, not vanity.

Our reporting focuses on real outcomes: traffic quality, conversion rate, cost per acquisition, retention, lifetime value.

Ideal For Brands Who

Everything you need for a professional, conversion-ready Shopify store.

  • Sell online (DTC, marketplace, subscription or retail) — including those expanding into Amazon and additional marketplaces — but not ready for a full in-house marketing team.
  • Want growth but lack time or internal expertise to run marketing effectively.
  • Need flexibility — able to scale marketing effort depending on seasonality, launches or cash flow cycles.
  • Value specialist execution over a jack-of-all-trades generalist.
  • Want predictable costs and predictable output rather than the unpredictability of hiring cycles.

How We Work

Audit & Strategy

We review your channels, website, traffic funnel, and performance to uncover gaps, quick wins, and long-term growth opportunities.

Full Execution

We run campaigns, optimise SEO, manage ads, implement email flows, and integrate all channels into a unified growth engine.

Optimisation & Reporting

Continuous data tracking, A/B testing, and monthly performance insights to improve results.

Flexible Engagement

Retainer or project-based model - scale up or down as needed, paying only for what you use.

Quarterly Business Review - A True Partnership

Every quarter, we sit down with your team to review results, share insights, and align on goals and initiatives for the next 3 months. These sessions ensure we’re working together to maximise growth, adapt to your priorities, and keep your marketing strategy fully in sync with your business.