7X
Growth in
SMS Channel
96%
Increase in
Organic Traffic
118%
Increase in
Organic Keywords
on 10+ positions
142%
Increase in
Revenue YoY
118%
Increase in
Organic Keywords
on 10+ positions
As global retail eCommerce sales are set to exceed $8 trillion by 2027, businesses that expand internationally today position themselves for significant growth. LION Digital is your trusted eCommerce partner in scaling your brand from a national to a global level. With extensive experience helping eCommerce businesses manage multiple brands or expand across diverse markets, we deliver proven multichannel solutions that mitigate risk, optimise operations, and maximise revenue. We've helped numerous clients successfully enter new regions, increasing their reach and profitability. Our proven strategies ensure smooth market entry, positioning your brand for sustained success across global markets.
I would highly recommend LION for any brands looking to grow! LION has proven results and the benefits of their blended strategy methodology for our digital marketing across our multiple DTC brands has been impressive and has come with very high accountability. The team are focussed, specialist in their respective field, and responsive.
Our expertise has driven international success for brands like R.M. Williams, Zen Imports, and Ledlenser. By managing their digital strategies and market entry tactics, we helped them achieve significant traction across global markets:
Lion Digital is a trusted partner for seamless global expansion. We deliver tailored solutions that address complex regulations, logistics, and marketing, ensuring a smooth transition into international markets. Our expertise includes developing custom strategies tailored to your business's specific needs and goals, backed by in-depth market research to understand regional demand, competition, and customer preferences.
Our industry-leading partnerships enhance cross-border selling capabilities:
“That alignment is invaluable,” says Raj, “In the Australian market, some of the major clients that LION works with would be a great fit for Global-e or are potentially working with Global-e already, and this partnership will allow us to work more closely to deliver strong results for them,” adding that, “LION’s growth in APAC and in countries where Global-e is also established gives this partnership a global recipe for success.”
Managing eCommerce across multiple markets requires a strategic, tailored approach. At LION Digital, we focus on the following key strategies to ensure your brand’s success across regions:
eCommerce has truly transformed the retail landscape, allowing brands to reach shoppers worldwide while offering consumers a fast and convenient way to purchase anywhere — a win-win for both. According to Statista, global retail eCommerce sales are projected to exceed $8 trillion by 2027, a massive leap from $2.3 trillion in 2017. Global business expansion enables companies to tap into new markets, increasing their reach and profitability. With eCommerce expansion driving much of today’s trade, brands can now connect with consumers globally in once-impossible ways.
Expanding into international markets diversifies revenue sources and mitigates risks tied to economic downturns in domestic markets. Establishing a presence in regions with growing demand for their products provides businesses with a competitive edge. A global footprint strengthens brand reputation, signalling innovation, reliability, and adaptability to both customers and stakeholders. As digital tools make cross-border commerce more accessible, businesses that invest in expansion today position themselves for sustained success in the future.
Expanding into eCommerce international expansion presents unique challenges that require strategic solutions.
For instance, consider the terms “torch” and “flashlight,” both referring to portable handheld electric lamps but used differently depending on the region:
This variation impacts how consumers search for products online. Therefore, incorporating both keywords ("flashlight" and "torch") and regional variations, such as "LED torch" in the UK and "LED flashlight" in the US, is essential for effective global keyword research.
The first step in expanding your eCommerce business globally is to assess your store’s readiness. This involves evaluating the product-market fit through market research to ensure there’s demand in your target markets. Understanding the cultural and demographic nuances of these regions allows you to tailor your marketing strategies and messaging, ensuring they resonate with local audiences. Before taking your business globally, it’s crucial to assess the various distribution channels available to you. A Multi-channel strategy ensures you can effectively reach and engage customers across different online platforms.
Start by analysing key factors such as market demand, economic conditions, and local competition. It’s also important to consider consumer behaviours in each region, including shopping preferences, common payment methods, and digital engagement habits.
A global expansion program provides a comprehensive roadmap for successful international growth. It begins with identifying high-potential markets through research and analysis. The program addresses marketing, compliance, and logistics challenges while optimising supply chain solutions for cost-effectiveness. Digital campaigns are customised to engage local audiences effectively. Businesses can reduce risks and enhance satisfaction by focusing on customer experience and operational efficiency. A structured expansion program ensures a smoother market entry, allowing eCommerce businesses to scale efficiently, maintain brand integrity, and achieve measurable growth in competitive global markets.
