Plug-and-play Virtual CMO

LION Digital Plug-and-Play Fractional / Virtual CMO offers virtual marketing services focused on digital engagement and experiences

What are Plug-and-Play Fractional / Virtual CMO services?

LION Digital Fractional CMO virtual services help achieve established marketing goals and business growth without a partner’s commitment to the costs of a full-time in-house role. We are equipped with decades of combined digital agency experience in developing custom marketing strategies, providing strategic marketing guidance, and leading marketing teams.

LION Digital Virtual CMO services are a prominent remote option. A fractional CMO delivers an outside perspective on the marketing growth of eCommerce businesses of every size. This service allows businesses to scale marketing efforts without incurring the risks associated with hiring an in-house CMO, which include searching, training, capacity expansion, and costs such as salary, medical insurance, benefits, and signing bonuses.

Who should hire LION Digital as a Virtual CMO agency?

As a Fractional / Virtual CMO agency, LION Digital offers game-changing marketing services as an efficient solution if your eCommerce business responds to at least one of the following:

• Startups, businesses at a rapid growth stage or launching a new product or service;
• Businesses experiencing fluctuations in marketing needs;
• CEO spends a vast amount of time on marketing duties, costing the business the quality downgrade in operations, customer experience and other business areas;
• An existing marketing team lacks organisation and needs executive-level guidance with strategic experience and additional marketing leadership in decision-making to maximise efficiency and drive results;
• Interest in getting an independent, fresh outside perspective on the business, go-to-market strategy, overall marketing strategy and tactics;
• Need to develop a comprehensive marketing strategy and tactics for niche eCommerce verticals;
• Understanding the relevancy of certain Martech platforms and applications for your business;
• Exploring more demand generation channels, identifying opportunities and new possibilities or quickly refocusing marketing efforts;
• Investments preset in a new marketing function;
• The relative simplicity of the business’s marketing efforts that does not require the full-time CMO role;
• An unexpected CMO vacancy;
• Not having the resources for a full-time CMO;
• Need more time to search for the proper hire.

Frequently, business goes in three ways from there:

• Handing CMO tasks to a capable specialist from the team with an extensive marketing background, yet, most probably, without executive experience. Over time, in a rare lucky find, this person might become an effective marketing executive who just needed the right opportunity. However, this specialist can most commonly handle operational marketing tasks but could be too overwhelmed or inexperienced in creating an efficient marketing strategy.
• Hiring a full-time in-house CMO from the market or a similar industry. Yet growing businesses rarely can afford to commit to six-figure amounts per year as a salary for a single executive role.
• Hiring a Marketing Consultant may offer some specialised skills in certain areas, but they lack an extensive eCommerce background. Working on a project basis, they are also not granted decision-making authority or a level of continuity and commitment. They cannot address specific marketing challenges with a holistic approach, which is particularly important in selecting the right marketing tech (Martech) stack and getting digital marketing on the right footing.

Not all businesses need a full-time in-house Chief Marketing Officer. Your business may need the virtual CMO function performed just a few hours a week.

How do LION’ Fractional / Virtual CMO services work?

LION Digital Fractional / Virtual CMO remote services are a perfect solution during growth over an in-house hire. It is similar to hiring an executive with the top-level experience your business needs without being committed to the tremendous cost of hiring permanent staff. We use best practices and a hands-on approach to focus on sales pipeline development, go-to-market planning, and account-based management strategies.

We help the business maintain a lean structure and reduce wasteful spending. Consider it as “renting” an experienced marketer. A team of veteran marketers with different skill sets help you navigate the various stages of growth and develop, drive, and implement your marketing strategy.

Hiring several agencies to manage different channels means they act separately in their silos, and you need to hire a marketing manager who could manage those third parties, the strategy and implementation. Unlike other agencies, the Fractional / Virtual CMO services that LION Digital provides are plug-and-play solutions. The marketing strategy, channels, and resources are distributed efficiently and adjusted to achieve the objectives by applying transparent analytics and constant communication with the partners.

Our services are critical in helping eCommerce businesses establish a strong brand positioning. We collaborate closely with the chief marketing officer and marketing managers, lending our expertise in strategic planning and execution of effective branding initiatives.

Advantages of LION’ Plug-and-Play Fractional / Virtual CMO services

1. Marketing leadership
   We can guide your existing marketing team by organising its day-to-day function. We will integrate your staff into the new way of doing things, reducing inefficiencies and managing the team’s long-term ambitions. Or perhaps, we can help you create a new team, considering every digital marketing channel. LION’ marketing leadership, grounded on pace, command, and experience, allows us to drive the results your company needs, bring rational decision-making, and earn the trust of all stakeholders – the marketing team members, leadership team, and C-suite executives.
2. External business perspective and holistic approach
   Unlike internal team members, our LION team will provide an unbiased, honest and fresh objective perspective and critical thinking on your business and ideas. We apply a holistic view to understand the entire sales sequence, concentrate on business objectives, and consider external macro problems. We employ a strategic planning process, ensuring that every marketing effort is process-driven and aligned with your business's goals to facilitate scalable growth.
3. Efficiency and tracking
   We implement tracking tools to measure every marketing effort, and the data on effectiveness is readily available on demand. Our team regularly reports the results against agreed-upon deliverables and objectives and ROI calculations to ensure investment efficiency in separate areas of the marketing function to make informed decisions.
4. Sharp focus and engagement
   We study your business and suggest improvements, yet we do not get bogged down in its daily running aspects. Thus, we can focus solely on marketing tasks, strategy, and transparent reports on results, freeing you from related concerns and allowing you to concentrate on core business operations. You run your business; we do marketing for you.
5. On-demand marketing tailored to your business needs
   The LION Digital team has decades’ worth of experience with various types of eCommerce businesses. We recognise the ups and downs that come with a business's specific growth stage and scale that are similar in size or offering to your own. Our professional virtual CMO kit includes a wide range of in-the-field marketing experiences in different environments, marketing strategies, tactics, and tools, and we can tailor and adapt them to your business's unique needs.
6. Cost-efficient turnkey solution
   We provide one-stop quality services with access to a broad network of resources and the decades of shared experience and knowledge of LION Digital’s seasoned team. Our services cover business needs identified during marketing strategy development and its subsequent implementation within reasonable timeframes, costs, and terms.
7. Consistent quality in marketing campaigns
   Higher focus allows us to provide consistency and higher-quality output, which are the primary features when developing an effective marketing strategy that works best for your business. We oversee execution and deliver results.

What do LION Digital’s Fractional CMO / Virtual CMO services include?

We offer a variety of Fractional CMO / Virtual CMO service packages designed to meet the needs of eCommerce businesses of varying sizes.

Service spectrum

Platform

Schedule a no-cost discovery call to discuss how LION Digital can help your company achieve maximum growth in minimum time and cost.