ECommerce is changing at an accelerated pace, driven by the rapid advancement of AI. From improving customer experiences to predicting purchase behaviour, artificial intelligence is reshaping how brands connect with shoppers.
Today’s eCommerce success lies in harnessing AI to deliver relevance, efficiency, and performance at every stage of the customer journey. That’s why LION Digital has partnered with Instant AI, an innovative email marketing platform. This partnership will give eCommerce brands a powerful boost in retention and conversions, and we’ve already achieved impressive results.
Instant AI: The Evolution of Email Marketing
Instant AI is a self-optimising email platform that watches how shoppers behave on your site, then automatically sends them personalised emails when they’re most likely to buy.
Here’s how it works:
- Identifies anonymous, opted-in visitors. Instant AI identifies anonymous visitors who have previously opted into your email list. Even if they didn’t sign up this time, the system recognises them from past visits.
- Remembers returning shoppers for longer. When a customer revisits your site, Instant AI knows who they are, even after a long time has passed. That’s the power of artificial intelligence.
- Detects high-intent signals. The platform monitors behaviour like product page views, add-to-cart actions, or category browsing to identify when a shopper is close to purchasing.
- Triggers personalised emails. Once intent is detected, Instant AI automatically sends targeted retention emails, reminding shoppers what they loved and guiding them back to complete their purchase.
The process is simple and straightforward yet delivers exceptional results, creating deeper customer engagement for better conversion rates and more recovered revenue.
Instant AI uses real-time data and knows exactly when to reach out to shoppers. Still, even such powerful technology won’t work without a strategic approach, and that’s where LION Digital excels.
Turning AI Technology into Performance
LION Digital is a team of seasoned eCommerce marketing specialists who live and breathe performance marketing. We focus exclusively on eCommerce, and we’ve structured our team so that each channel, including email marketing, is led by a director with up to 10 years of specialised experience. So our partnership with Instant AI is a powerful combination of cutting-edge technology and human expertise.
The AI handles the behavioural analysis and timing, while our team brings the strategic thinking, creative execution, and constant optimisation. We handle everything:
- Integration and Setup
We connect Instant AI with your email service provider (like Klaviyo), ensuring data flows smoothly and nothing gets missed. - Flow Configuration
We build and optimise your retention flows, from welcome series to abandonment emails and post-purchase journeys. - Audience Segmentation
We configure the right audience segments in Instant AI so your emails reach high-intent shoppers at the perfect moment. - Optimisation
We continually review performance, test new approaches, and refine your flows to maximise results.
You get a complete email performance ecosystem, LION + Instant AI, that drives revenue growth.
Real Results: LION and Instant AI in Action
We’ve already tested our partnership with Instant AI in real-world conditions. A new AI-powered setup for long-term client, Pure Water Systems, has achieved measurable revenue impact and consistent performance improvements.
By focusing on recovering cart and browse abandonment, four abandonment flows targeting different stages of the customer journey were created.
- Browse abandonment
- Collection abandoned
- Cart abandoned
- Checkout abandoned.
The flows identified opted-in visitors who demonstrated purchase intent through product page views and cart activity, then delivered timely, personalised messages that brought these shoppers back to complete their transactions. As a result of precise audience targeting and tailored messages, together we achieved 8x ROI.
Our partnership with Instant AI will allow us to deliver similar results for other LION’s clients: Marais, W. Titley & Co., Fishing Superstore, The Bedspread Shop, and more – our tests show improved email engagement rates and conversion performance for each.
What We Offer: Tailored Service Tiers for Every Brand
Every brand is unique, which is why LION Digital offers a flexible structure for implementing Instant AI and optimising your email performance. When you partner with us, we handle complete integration and setup of Instant AI with your ESP and data layers, and configure tracking, attribution, and core audiences. Plus, flow optimisation across Welcome, Abandonment, and Post-Purchase sequences(up to 5 emails total).
We adjust the strategy and approach to your industry and business size:
- Entry Retainer – For small and growing brands. Includes two campaigns per month (brand story emails, promotional sends, product launches), two flows optimised each month with two email variants per flow (6 total emails), and monthly performance review and reporting. LION will handle creative, copy, list segmentation, and perform one A/B testing per campaign on subject lines, creative, or timing.
- Foundation Retainer – For expanding brands. Includes three campaigns per month, optimisation of three flows (9 emails total), and a quarterly roadmap to plan upcoming flows and campaigns. Our expert team will manage the entire email program, continuously optimise and test ideas.
- Advanced Retainer – For large, established brands. Includes a complete email program with four campaigns monthly, three flows (three emails each), advanced split testing, creative refreshes, and strategic quarterly reviews based on Instant AI attribution data.
And with every option, you get our expert attention and a performance-oriented approach.
Ready to Transform Your Email Performance? Contact our team for consultation!
At LION Digital, we believe that AI can amplify great marketing, and our partnership with Instant AI proves that.
Advanced technology provides you with incredible insights into shopper behaviour, intent signals, and optimal timing. But data alone doesn’t make sales, so you need strategy, creative execution, and constant refinement. Our team can help here. We’ll continuously review your attribution data, audience performance, and flow logic and implement improvements to boost ROI.
Partner with specialists who understand eCommerce inside and out and genuinely care about your success. Get in touch with LION Digital today to see how our collaboration with Instant AI can unlock new levels of performance for your brand!
