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Partnership Success Story: Lion Digital & SAAS Integrator

Our partnership thrives because we share the same goal - delivering meaningful growth for retailers. While Lion Digital excels at identifying opportunities and crafting growth strategies, SAAS Integrator ensures the technical infrastructure not only supports but amplifies these initiatives.

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Unlocking Untapped Potential: How Personalisation, CX & Trust Drive eCommerce Growth

Discover how page speed, Core Web Vitals, and personalisation work together to improve conversions and CX. Learn how to scale faster with LION’s Performance Accelerator.

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Retail Excellence at the Coalface

Retail is resetting at speed, as customers expect personalisation, immediacy, and consistency, whether they are on a mobile screen or...

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Partner Spotlight: LION Digital X Brandscope

The partnership between LION Digital and Brandscope provides a complete solution for brands growing across both online and wholesale channels. While LION Digital drives online performance through expert digital marketing, customer acquisition, and eCommerce strategies, Brandscope streamlines wholesale operations - centralising orders, improving stock visibility, forecasting demand, and strengthening retailer relationships.

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Scaling Smarter: How LION Digital and Your Leasing Co. Help Retailers with Growth Efficiency

Most retail brands sell their products in two markets: online and offline. They are both very competitive and crucial for...

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How ChatGPT Is Transforming Shopping with Smarter Product Recommendations

Ecommerce has got a major upgrade. This year, OpenAI launched two impressive features: ChatGPT Shopping that lets users search and...

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ChannelWiz – Partner Spotlight

The Australian marketplace sector has exploded, with platforms like Amazon, eBay, and Big W now capturing $16 billion in annual...

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The Importance of Multichannel Digital Marketing for Modern Brands

Technology changes the way we live, think, and do business. Having a website and a social media page is not enough now to capture and convert your target audience. Today's consumers interact with brands across 15 - 20 touchpoints before purchasing. They seamlessly switch between devices, platforms, and media: researching on mobile on the way to work, comparing options on their laptop at lunch, and making final decisions while browsing social media at home. In this reality, businesses must find a new approach to their marketing. They need a multichannel strategy that meets customers wherever and whenever they're ready to engage.

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Preezie – PARTNER SPOTLIGHT

As eCommerce evolves toward more interactive and custom experiences, Preezie helps brands confidently navigate this transition. Born from a vision...

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MER vs ROAS: Choosing the Right Metric for eCommerce Growth

The Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS) each offer a unique lens for evaluating marketing performance. These metrics help you measure the effectiveness of your advertising efforts and make smarter strategic and tactical decisions across channels. While they serve different purposes, MER and ROAS may seem similar, so it’s easy to get confused about which one to use. That’s why understanding when and how to apply each metric is essential in the path of driving growth.

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