E-commerce Digital Marketing Insights & Articles | LION Digital

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Amazon SEO

Selling on Amazon is becoming more and more competitive; just having a product for sale is no longer enough to succeed. You need to find a way to stand out in crowded markets. This involves leveraging Amazon SEO to make your a product listings rise to the top of Amazon's search results. This guide covers how Amazon search engine optimisation works, as well as the ranking factors, and actionable Amazon SEO strategies to grow your rankings, find more customers, and grow sales. Are you ready to accelerate your revenue growth on Amazon? Read on.

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clearer.io – PARTNER SPOTLIGHT

What does clearer.io provide in a nutshell? Why would an eCommerce client want to use your services? “Discover smart growth...

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ROI vs ROAS: Understanding the Key Differences & How to Measure Marketing Success

Digital marketers commonly consider many granular marketing metrics that reflect most of the indirect campaign success indicators. However, digital marketers...

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Techweave Joins LION’s Partnership Program to Strengthen eCommerce Solutions

LION is excited to welcome Techweave as the latest addition to our Partnership Program, bringing their deep expertise in back-office...

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eCommerce Website Design and Development Foundations

The foundation of a successful eCommerce site comes down to a few key elements. These include intuitive and accessible information architecture (IA) to deliver a clear and easy-to-navigate site layout, a well-organised page hierarchy, and landing pages that grab attention and drive sales. You’ll also need smart eCommerce customer segmentation models to personalise the shopping experience. Let’s break down each of these in detail.

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eCommerce Foundations and Marketing Strategies for Improved Scalability and ROI

A well-planned eCommerce digital marketing strategy can help businesses build a scalable eCommerce platform that supports growth and improves ROI. By focusing on eCommerce scalability and performance and prioritising scalable eCommerce architecture and solutions early on, businesses ensure that their infrastructure is better equipped to manage those challenges, ultimately driving sustainable growth and profitability as they evolve. 

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TAKE YOUR POST-BFCM & 2025 STRATEGY TO THE NEXT LEVEL WITH AN ECOMMERCE SPECIALIST

Black Friday and Cyber Monday (BFCM) have come and gone, leaving retailers and merchants across the globe reflecting on their...

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Can Running Google Ads on Subdomains Impact Campaign Performance?

To domain or subdomain? That is the question: As your eCommerce business grows or explores new markets, expanding your website’s...

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Harnessing AI for Personalisation and Optimised Send Times in Email Campaigns

Thankfully, the days of carpet-bombing email marketing are behind us. Customers no longer need to sift through inboxes full of...

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Global-E – PARTNER SPOTLIGHT

In today’s digital-first economy, strategic brand growth is often driven by expanding into international markets. Global-e is a leading cross-border...

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