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eCommerce Foundations and Marketing Strategies for Improved Scalability and ROI

A well-planned eCommerce digital marketing strategy can help businesses build a scalable eCommerce platform that supports growth and improves ROI. By focusing on eCommerce scalability and performance and prioritising scalable eCommerce architecture and solutions early on, businesses ensure that their infrastructure is better equipped to manage those challenges, ultimately driving sustainable growth and profitability as they evolve. 

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LEXER – PARTNER SPOTLIGHT

Lexer has revolutionised the eCommerce customer journey with its Australian-grown customer data and experience platform supporting many of the world’s most iconic brands. Forged from a deep commitment to resolving customer problems, the Lexer offering aligns with LION Digital’s vision to enable businesses to enhance the customer journey central to their client’s goals.

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2024 Digital Ad Spend to Surge to $740bn, with Search Ads Leading the Charge

This year looks set to send Digital Ad spending into the stratosphere, with a remarkable USD $740 billion forecast for 2024, an increase of $61 billion from last year.

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LION Digital hosts their first eCommerce Business Leaders Event

 Incredible day at the Tennis Australia Australian Open to host our firstLION Digital eCommerce Business Leaders event. It was a fantastic opportunity to...

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2023 Wrap Up

🎄✨ Christmas is here! We are blessed to have such an amazing client roster and feel a sense of accomplishment...

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Instant X Lion

Save Your Abandoned Shoppers with an Automated Rescue Operation Designed to Capture and Convert

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Understanding GDPR: Impact on Your Australian Business

In today's interconnected digital world, Australian businesses cannot ignore the impact of the stringent security guidelines of the General Data Protection Regulation (GDPR), adopted by the European Union in 2018. While originating in the EU, GDPR applies globally. This blog post explores the minutiae of GDPR, and its implications for Australian businesses. Keeping you aligned with the key steps to ensure compliance, LION Digital is your one-way ticket to thrive in the digital era, and to help you understand and adhere to GDPR.

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The Latest Shopify Updates: What This Means for Merchants and eCommerce Business Owners

Shopify has recently launched more than 100 updates for the mid-year 2023 season. So, what does that mean for the eCommerce landscape? Looking to see how these improvements will impact your business? As a Shopify Plus Partner Agency, our LION Digital team have explored the latest innovations of all new Shopify features and functions for you. We’ve covered everything that end-user merchants and eCommerce business owners need to know - from theme updates to advanced analytics and expanded payment options - to empower you to create exceptional online shopping experiences for your valued customers.

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A Deep Dive into Google’s 2023 Search Algorithm Updates

In the fast-paced world of digital marketing, staying ahead of the curve is key; no organisation knows this better than...

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Your Complete Guide to Dominating BFCM and Boosting eCommerce Revenue in 2023

The holiday shopping season is gearing up, and that means one thing for eCommerce businesses: Black Friday Cyber Monday (BFCM) is just around the corner! In this ultimate guide, we'll dive into effective strategies to help your online store stand out, attract customers, and drive sales during this critical time of year. Whether you're a seasoned retailer or just starting out, these insights are tailored to support businesses of all sizes to make the most out of BFCM.

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