Our Articles

eCommerce Foundations and Marketing Strategies for Improved Scalability and ROI

A well-planned eCommerce digital marketing strategy can help businesses build a scalable eCommerce platform that supports growth and improves ROI. By focusing on eCommerce scalability and performance and prioritising scalable eCommerce architecture and solutions early on, businesses ensure that their infrastructure is better equipped to manage those challenges, ultimately driving sustainable growth and profitability as they evolve.

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The Future Trends of the eCommerce Industry in 2023 and Beyond

The Future Trends of the eCommerce Industry in 2023 and Beyond

Since the world started leveraging eCommerce and retail technologies, the infrastructure has advanced a lot and become more sophisticated. With our partner, an eCommerce solutions platform eStar, we covered the online shopping trends that will shape the eCommerce industry in 2023 and further.

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Australia Post. Inside Australian Online Shopping eCommerce update - November/2022

Australia Post. Inside Australian Online Shopping eCommerce update – November/2022

Black Friday and Cyber sales drove Australian online shopping in November 2022, making it hit a historical record with a...

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The Benefits of Having One Agency in a Soft Economy

The Benefits of Having One Agency in a Soft Economy

The market’s competitiveness directly affects the intensity of Online Retailers’ search for additional ways to acquire new customers and upgrade...

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Guide To Current & Retired Google Ranking Systems

The new Google Ranking System guide defines the relevant systems Google uses and the old ones that are retired and...

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Customer retention strategy for eCommerce before, during and after the holiday season

Succeeding with engaging marketing activities in the holiday season assumes thoughtful planning of customer acquisition and retention strategies and their...

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Is your agency focusing on ROAS and not Revenue?

As the cost of paid media advertising has increased over the last 2-3 years of exaggerated eCommerce usage, we have...

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Why are customer reviews important for eCommerce, and how can they be managed efficiently?

There is a general understanding among eCommerce business owners that reviews are important. However, the true significance of client reviews...

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Is your business suffering
from the September slump?

Seasonality is an unavoidable challenge for any business. No matter if your business sells products that are geared toward Winter...

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What Happens When you Stop Doing SEO?

The 2020s are shaping up to be quite the outlier from decades past. In the last two years, we saw...

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