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Senior-led commentary from the team — strategy, SEO, paid, email, lifecycle, and the platform updates that matter.

Articles

The Changing Face of Online Search: Social Media, User-Generated Content, AI, and Vertical Search

In our previous blog, we explored the evolution of online search, tracing its development across various platforms and technologies. In this Second Part of the series, we look…

June 6, 2024 Read this article →
Articles

Shopify and Google Cloud: Transforming Customer Retail with Innovation

Explore our latest blog for a comprehensive rundown of the transformative partnership between Shopify and Google Cloud, innovatively redesigning the retail landscape.

May 20, 2024 Read this article →
Articles

What e-Tailers and Entrepreneurs Should Know About Google’s March 2024 Core Update and New Spam Policies

Learn the impact of Google's March 2024 Core Update on SEO strategies for marketers, eCommerce businesses, and entrepreneurs. The LION team guides you on how to navigate the…

April 14, 2024 Read this article →
Articles

The Evolution of Online Search: Early Search Engines Before Google

In this series, we delve into the evolution of online search, spanning various platforms and technologies and how they interconnect. By examining these aspects, we aim to uncover…

April 9, 2024 Read this article →
Articles

A Recap: The Evolution of Online Retail in Australia in 2023

At LION Digital, we explore consumer buying behaviour in 2023 for retail and online shopping, from the deceleration in growth in bricks and mortar to the rise of…

March 22, 2024 Read this article →
Articles

INTERNATIONAL WOMEN’S DAY

At LION Digital, we champion inclusivity, empowerment, and innovation. We're committed to fostering a culture where women's voices and leadership are not just recognised but celebrated every day.…

March 10, 2024 Read this article →
Articles

LION Digital a Premier Google Partner placed in the Top 3% of agencies

LION Digital has been awarded an exclusive Google Premier Partner status in a thrilling development for our digital marketing agency. This prestigious recognition places LION Digital within the…

March 6, 2024 Read this article →
Articles

eCommerce Email Program Best Practices with Luke Crocker

In the rapidly evolving digital landscape, email marketing remains a cornerstone of effective communication and customer engagement strategies. In this article, LION Digital’ CRM and Loyalty Director Luke…

February 28, 2024 Read this article →
Articles

LEXER – PARTNER SPOTLIGHT

Lexer has revolutionised the eCommerce customer journey with its Australian-grown customer data and experience platform supporting many of the world’s most iconic brands. Forged from a deep commitment…

February 28, 2024 Read this article →
Articles

2024 Digital Ad Spend to Surge to $740bn, with Search Ads Leading the Charge

This year looks set to send Digital Ad spending into the stratosphere, with a remarkable USD $740 billion forecast for 2024, an increase of $61 billion from last…

February 15, 2024 Read this article →

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