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eCommerce Foundations and Marketing Strategies for Improved Scalability and ROI

A well-planned eCommerce digital marketing strategy can help businesses build a scalable eCommerce platform that supports growth and improves ROI. By focusing on eCommerce scalability and performance and prioritising scalable eCommerce architecture and solutions early on, businesses ensure that their infrastructure is better equipped to manage those challenges, ultimately driving sustainable growth and profitability as they evolve. 

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Shopify Announces Launch of YouTube Shopping

Shopify announced the launch of YouTube shopping this week, outlining benefits including: What does this mean for our clients? There...

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LION Digital Welcomed as Shopify Plus Partners

For over a decade Shopify has been making commerce better for everyone by reducing barriers to business ownership and offering...

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Are You Ready for Google Analytics 4?

With all the new changes in the past decade in the digital marketing landscape, a more sophisticated way to collect...

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What to Expect When Performance Max Replaces Smart Shopping

ICYMI: Google is rolling out a new campaign type called Performance Max that replaces Smart Shopping campaigns. Smart Shopping has...

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Thought Starters to help your business thrive in an economic downturn

No doubt you’ve read in the news that there are concerns about an economic downturn in Australia and abroad. COVID...

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The eCommerce game is changing in 2022

As many new businesses have transitioned online and started to invest in digital strategies in the last two years, this...

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LION eCommerce Multichannel Series

HOW TO CREATE CONSISTENT RESULTS COMING OUT OF THE HOLIDAY SEASON LION stands for Leaders In Our Niche, and we...

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Analysing Your Business Performance and Identifying Growth Opportunities for 2022

2021 was a unique year for businesses – retail sales were crashing before picking up steam this October, and the...

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SEO Glossary – Popular SEO Terms & Definitions

Let’s face it, SEO is full of cryptic, unusual words and terms that might confuse anyone entering the field. But...

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