Blog | eCommerce SEO, PPC & Marketing News & Opinion | LION Digital

Our Blog

LION’ eCommerce ROAR – July 2025

In this month’s edition, we're excited to share key insights and updates:

  • 💧Pure Water Systems: 700% email revenue growth and 108% SMS lift powered by smart automation and a strong retention strategy.
  • 📈 EOFY Wins: Guitar Brothers and Simply for Strings delivered 24x and 10x ROAS. Not the results you saw? Let’s talk FY26.
  • 🌏 Service Spotlight: More Aussie brands are going international - our clients are tapping into markets like India and New Zealand to stay competitive.
  • 🏬 Your Leasing Co.: Helping eCommerce brands grow smarter with retail leasing strategies.
  • 🛍️ ChatGPT Shopping and AI-powered checkout are changing the game - brands must meet customers instantly.
  • 💙 Water.org: Bringing safe water and sanitation to over 79 million people worldwide.

Read this article

Australia Post. Inside Australian Online Shopping eCommerce update – November/2022

Black Friday and Cyber sales drove Australian online shopping in November 2022, making it hit a historical record with a...

Read this article

The Benefits of Having One Agency in a Soft Economy

The market’s competitiveness directly affects the intensity of Online Retailers’ search for additional ways to acquire new customers and upgrade...

Read this article

Guide To Current & Retired Google Ranking Systems

The new Google Ranking System guide defines the relevant systems Google uses and the old ones that are retired and...

Read this article

How to optimise images for your eCommerce website

Introduction ALAN KENT: (00:07) They say a picture is worth a thousand words. And there is no field where that...

Read this article

Customer retention strategy for eCommerce before, during and after the holiday season

Succeeding with engaging marketing activities in the holiday season assumes thoughtful planning of customer acquisition and retention strategies and their...

Read this article

Is your agency focusing on ROAS and not Revenue?

As the cost of paid media advertising has increased over the last 2-3 years of exaggerated eCommerce usage, we have...

Read this article

WebMaster Hangout – Live from SEPTEMBER 07, 2022

A site that connects seekers and providers of household-related services. LIZZI SASSMAN: (01:03) So the first question that we’ve got...

Read this article

Why are customer reviews important for eCommerce, and how can they be managed efficiently?

There is a general understanding among eCommerce business owners that reviews are important. However, the true significance of client reviews...

Read this article

6 Tips for Google Merchant Center

Introduction ALAN KENT: (00:07) Google Merchant Center is a great way to share data about your eCommerce business with Google....

Read this article